Tesis

URI permanente para esta comunidadhttps://hdl.handle.net/20.500.12640/4147

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  • Miniatura
    ÍtemAcceso Abierto
    Sustainability in the food & beverage industry : a comparison between Coca Cola, PepsiCo, and Nestle
    (Universidad ESAN, 2017) Huerta Camones, Elías Félix
    The implementation of social responsibility actions by companies is growing. Also, there is a growing need to inform the stakeholders about the progress achieved by these actions. However, despite the increase in the number of companies that report their social responsibility, these reports are not complete, that is, not all the required indicators are reported. It is for this reason that this research has focused on discovering how completely companies are reporting their progress in social responsibility in accordance with the standard established by the Global Reporting Initiative. The analysis was carried out through a documentary analysis of the reports of the three most well-known firms in the beverage and food industry. The result obtained was that companies are only complying with reporting fifty-one percent of the indicators. Likewise, it was found that there are significant differences between the number of indicators reported by the different companies.
  • Miniatura
    ÍtemAcceso Abierto
    La tula bar
    (Universidad ESAN, 2016) Matus Navarrete, Álvaro Ismael; Gower De Chabert, Nadiya Jihaan
    This thesis aims to establish an artisanal brewery in Altamira, Managua as business plan to obtain a Master Degree. There has been a noticeable growth concerning the consumption of artisanal beer in Nicaragua. Presently, there are four artisanal beer manufacturers in the country and there appears to be a growing acceptance of this industry by the population. Nevertheless, because the market is still new, there is still room for innovation and diversity concerning the styles of artisanal beer and more so, the product and service offerings that is available to this industry. The objectives of the thesis are to study the domestic market and the feasibility of the business. The brewpub intends to target men and women from the city of Managua between the ages of 24 to 55 and in the low to high class segments.