Tesis

URI permanente para esta comunidadhttps://hdl.handle.net/20.500.12640/4147

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Filtros

2016 - 20202

Ajustes

Idioma: search.filters.itemlanguage.InglésTema: search.filters.subject.Servicios de alimentación

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Mostrando 1 - 2 de 2
  • Miniatura
    ÍtemAcceso Abierto
    Peruvian-oriental culinary business plan proposal
    (Universidad ESAN, 2020) San Juan Rugel, Genny Lucylaura
    The world is constantly changing and with it, the lifestyles of consumers. As these changes take place, new lifestyles are born causing business models to adapt and innovate. In this new context, there are consumers that highly care about their health, the quality product they consume, future consequences of their diet and have high expectations of their preferable food companies. Wok & Well was born from this new lifestyle and customer mindset, providing a culinary service aimed to keep a healthier life without leaving out customer´s tastes and customs. Wok & Well offers Peruvian-Oriental fusion food in wok and emphasizes on providing more beneficial and high quality options, as well as giving our customers 100% free will on what to eat and how to eat it from a pool of healthy ingredients followed by 4 simple steps.
  • Miniatura
    ÍtemAcceso Abierto
    La bouche sucree : a brand new concept of pastry shop offering high quality french pastries and selfcustomized french pastries with peruvian ingredients, in Lima (Perú)
    (Universidad ESAN, 2016) Levi, Clarisse; Mortellier, Antoine
    The idea in the thesis is adding a touch of Peruvian flavour to French pastries. Thus, the general objective of the thesis is to evaluate the feasibility of this business by determining the profitability and sustainability of LBS for the segments A & B in Lima. Consequently, the following specific objectives are formulated: a. To carry out a market research of the current pastry/bakery shop market in Lima b. To analyse the political, economic, social and technical environment in Peru and Lima to better understand the trend in this market c. To evaluate the potential demand for the implementation of a high quality Franco-Peruvian pastry shop, through market research methodology (surveys and interviews) d. To develop a marketing strategy through special branding for the new concept e. To present the operational and organizational guidelines to run properly the business f. To analyse the financial feasibility of the new concept