Escuela de negocios

URI permanente para esta comunidadhttps://hdl.handle.net/20.500.12640/4148

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    ÍtemAcceso Abierto
    Mercado alternativo de valores - diagnóstico de los factores críticos de éxito que limitan su crecimiento y propuesta de mejora
    (Universidad ESAN, 2017) Antay Alva, Guillermo; Gil Villanueva, Segundo Víctor; Gutierrez Castillo, Jair Alfredo; Vivas Silva, Nancy Agustina
    Se planteó como objetivo general de la presente tesis el “analizar el MAV a fin de establecer los factores críticos de éxito que determinan su crecimiento, a fin de desarrollar una propuesta de mejora para impulsarlo”; y para ello, los objetivos específicos son: - Analizar el Mercado Alternativo de Valores incluyendo la normativa peruana vigente. - Examinar mercados alternativos en otros países que tengan objetivos similares al MAV para establecer los factores críticos para su desarrollo. - Determinar los factores que impiden el crecimiento del Mercado Alternativo de Valores en el Perú. - Elaborar y validar una propuesta que permita desarrollar e impulsar el crecimiento del Mercado Alternativo de Valores.
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    ÍtemAcceso Abierto
    Plan de negocios de empresa comercializadora de una marca de ropa para mujeres enfocado al segmento socioeconómico B y C alto
    (Universidad ESAN, 2016) Vásquez Uribe, Jenny Vanesa; Santos Sevillano, Reny Choyo de los
    El presente plan de negocios tiene por objetivo general el de formular una propuesta de comercialización de una marca de ropa, basado en un estudio de la competencia, principalmente las tiendas por departamento, las boutiques residenciales y las galerías centrales de prendas de Lima ubicadas en Gamarra, de esta forma aplicando un análisis económico y financiero se evalúa la viabilidad de implementar un local de ventas de la misma marca. El estudio de mercado de tiendas por departamento, boutiques y galerías se realizó en las zonas de Jesús María, San Isidro y Gamarra, siendo el público objetivo mujeres de los NSE B2 y C1 entre 25 y 35 años de edad.
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    ÍtemAcceso Abierto
    Financial analysis in PGR s mining projects of gold recovering and phytoremediation in tailings in the Amazon Region of Peru
    (Universidad ESAN, 2016) Antezana Rocha, Bárbara Vanessa
    The present document is based on the consulting project experience executed for PGR firm. PGR is a Peruvian firm that pursues to start their operations in the Peruvian mining sector. The firm started a research 6 years ago to enhance their business proposal, especially in terms of gold extraction and phytoremediation in tailings or mining residuals that are mainly located in the amazon region of Peru. PGR counts with a distinguished work team whose members have between 30 and 60 years of experience in the mining sector in Peru. During the last 3 years, they have transmitted their business proposal among different Peruvian institutions such as the Presidential Congress, the Ministries Presidential Council, the Lima School of Engineers, universities and public in general. The purpose of this intensive diffusion has been to find investors to join PGR and help them to start its operations. In that sense, the purpose of the consulting project was to review PGR financial statements and to identify additional considerations that help to move PGR to a next step, attracting more the attention of investors in order to contribute to the aim of PGR, finding investors to starts its operations.
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    ÍtemAcceso Abierto
    Analysis of oil and gas industry
    (Universidad ESAN, 2016) Carrillo Encarnación, Orlando
    The paper asesses the financial volatily of the oil & gas industry due to the business environment factors (Political, Economical, Social, Technological, Legal and Environmental) for the period 2016-2021.  Geopolitical tensions in the Middle-East and Eurasia influence divestment / investment strategies of oil corporations contributing to price volatily.  Additionally, Economic forecasts show low to moderate growth forecasts for most of the world in the next five years keeping commodity prices low. On the other hand, regarding technological factors, large oil companies are strongly investing in innovation programs in order to achieve greater efficiencies and alternative business models that might mitigate their oil-dependency. Financial Analysis shows that most organizations in the industry are struggling to keep healthy levels of Cash Flow due to decrease in revenues, however, larger firms keep good levels of liquidity mainly because of them keeping high levels of Current Assets.  Overall, after looking at solvency ratios we see that despite the market turmoils, the main players are following strong Financial Risk Management policies which will allow them to meet their financial obligations responsibly.