Escuela de negocios

URI permanente para esta comunidadhttps://hdl.handle.net/20.500.12640/4148

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Filtros

20162

Ajustes

Asesor: search.filters.advisor.Lukacs de Pereny Martens, Sandor GaborIdioma: search.filters.itemlanguage.Inglés

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Mostrando 1 - 2 de 2
  • Miniatura
    ÍtemAcceso Abierto
    La bouche sucree : a brand new concept of pastry shop offering high quality french pastries and selfcustomized french pastries with peruvian ingredients, in Lima (Perú)
    (Universidad ESAN, 2016) Levi, Clarisse; Mortellier, Antoine
    The idea in the thesis is adding a touch of Peruvian flavour to French pastries. Thus, the general objective of the thesis is to evaluate the feasibility of this business by determining the profitability and sustainability of LBS for the segments A & B in Lima. Consequently, the following specific objectives are formulated: a. To carry out a market research of the current pastry/bakery shop market in Lima b. To analyse the political, economic, social and technical environment in Peru and Lima to better understand the trend in this market c. To evaluate the potential demand for the implementation of a high quality Franco-Peruvian pastry shop, through market research methodology (surveys and interviews) d. To develop a marketing strategy through special branding for the new concept e. To present the operational and organizational guidelines to run properly the business f. To analyse the financial feasibility of the new concept
  • Miniatura
    ÍtemAcceso Abierto
    Social explorers : a smartphone application informing about nonprofits activities and allowing personal or sponsored donations
    (Universidad ESAN, 2016) Barreau, Virgil; Paris, Paul; Roulleaux Dugage, Joseph
    In order to draw the general and specific objectives of the present document, the team first identified a set of problems, that would be later defined as market gaps. It was revealed that there is a lack of effectiveness in the communication of large and smaller size nonprofit organizations. Most of them owns a private website aimed at displaying content and information, communicating around emergencies and asking for donations. But, for a potential donator willing to be more informed about associations in general, and maybe to donate some of its private money, it is considered complicated, time consuming and sometimes frightening to understand which association to select and to trust.