Escuela de negocios
URI permanente para esta comunidadhttps://hdl.handle.net/20.500.12640/4148
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Ítem Restringido Holistic evaluation of the current situation of an organic banana exporter medium-size Peruvian company: What alternatives does Anpro have to remain competitive in the sector and profitable to shareholders?(Universidad ESAN, 2023) Campos Scattolon, Diego EnriqueI used a two-stage methodology. Firstly, I analyzed the current situation of the company, including its operations, profitability, and how other companies in the banana sector are functioning. This helped me gain a better understanding of the company. In the second stage, I applied Design Thinking to establish new strategic targets based on the attributes that were important to the stakeholders. These targets aimed to maintain the company's profitability and sustainability. In the initial stage, it has been observed the lack of strategic planning based on customers' and farmers' preferences, absence of cost analysis, no cash flow projections, and insufficient management in Piura. Following the second stage, after analyzing the feedback from stakeholders during interviews, nine strategic recommendations have been proposed. These include auditing inventories, implementing backward vertical integration, restructuring short-term liabilities to long-term, hiring a new production manager, developing key performance indicators, creating a loyalty program with farmers, investing in live reports using ERP (SAP), diversifying the customer base, and investing in tractors/trucks. Based on the available evidence, it appears that ANPRO has the ability to thrive as a successful and enduring business. The product is in demand, customers are showing interest, and farmers have placed their trust in ANPRO. However, in addition to making internal changes, the company must urgently seek out a finangcial institution willing to provide sustainable, long-term funding, as well as consider recommendations for reprofiling and backward vertical integration.Ítem Acceso Abierto Financial strategies for a small company in Latin America to face a pandemic: a SME case in Peru(Universidad ESAN, 2023) Loloy Huaringa, Diego FernandoIn this document is carried out at first, a literature investigation about the economic impact produced by a pandemic and the financial strategies recommended by numerous authors in order to summarize the main economic consequences of a pandemic and the principal financial strategies to face them. Subsequently, using methodological tools, such as questionnaires and direct observation, are tested the efficiency of this financial strategies in a small and medium enterprise (SME) in Peru, to then expand the results by applying the tool in a reduced version to other SMEs in different sectors in Latin America. Although the study showed interesting results for these particular cases, these are insufficient to provide a general rule for a large number of companies; however it offers a useful tool for finance managing in SME and could be used as a astarting point for future research related to this topic.Ítem Acceso Abierto Financial analysis ("Sell-Side"): CISCO Systems, Inc.(Universidad ESAN, 2022) Ramos Ríos, Alvaro Guillermo JorgeCisco Systems, Inc. es una empresa estadounidense que cotiza en el mercado de valores NASDAQ y está incluida en los índices S&P 500, DJIA y NASDAQ-100. La empresa se constituyó en California en 1984 y opera en el sector de las tecnologías de la información (también denominado "TI"), compitiendo principalmente en el mercado de los equipos de redes y comunicaciones. El sector en el que opera Cisco es el de las redes informáticas, un sector afectado por la pandemia, dada la necesidad de rediseñar forzosamente la forma de trabajar de las empresas, pasando del trabajo de oficina al teletrabajo. De esta manera, se reduce la necesidad de hardware y software necesario en las oficinas para comunicarse con el personal y todo se desarrolla a distancia. El análisis del valor de las acciones de la empresa se ha realizado mediante dos métodos: el método del flujo de caja descontado y el método de los múltiplos. El resultado de estos modelos indica que el valor de la acción de la empresa debería estar entre 40,83 y 45,12 dólares, valores que comparados con el valor actual de la acción (abr-2021) 51,50 dólares, indicarían que el mercado está pagando una prima por tener la acción de la empresa, lo que indica que es una acción sobrevalorada y debería ser vendida.Ítem Acceso Abierto Operations proposal plan prepared for Irving – Las Colinas Chamber of Commerce Innovation Awards(Universidad ESAN, 2022) Absi Chávez, Mariagraciela Karina; Villavicencio Mendoza, Diego AntonioEste proyecto fue proporcionado por la Universidad de Dallas como presentación final del curso de último semestre “Capstone Venture”. Junto con un grupo de alumnos de diferentes nacionalidades, fuimos asignados a cooperar con la Cámara de Comercio de Irving para prepara. Esta competencia es organizada por la Cámara de Comercio de Irving desde 2010. Estos premios están actualmente abiertos a todos los estudiantes de Irving High School, apoyan el espíritu empresarial a través de la innovación, la creatividad y las invenciones con un premio mayor de $ 10,000.00 recaudados por el patrocinio de asociaciones de la comunidad de Irving. Este proyecto fue finalmente presentado cumpliendo con las expectativas de Dexter J. Freeman II, MBA, ION vicepresidente de Operaciones y Administración Greater Irving – Las Colinas Chamber of Commerce.Ítem Acceso Abierto Peruvian-oriental culinary business plan proposal(Universidad ESAN, 2020) San Juan Rugel, Genny LucylauraThe world is constantly changing and with it, the lifestyles of consumers. As these changes take place, new lifestyles are born causing business models to adapt and innovate. In this new context, there are consumers that highly care about their health, the quality product they consume, future consequences of their diet and have high expectations of their preferable food companies. Wok & Well was born from this new lifestyle and customer mindset, providing a culinary service aimed to keep a healthier life without leaving out customer´s tastes and customs. Wok & Well offers Peruvian-Oriental fusion food in wok and emphasizes on providing more beneficial and high quality options, as well as giving our customers 100% free will on what to eat and how to eat it from a pool of healthy ingredients followed by 4 simple steps.Ítem Acceso Abierto Financial analysis through ratios in a peruvian SME after the implementation of a strategic planning(Universidad ESAN, 2020) Torres Gutierrez, Josselyn Lizbeth; Zanabria Kou, Patricia FiorellaEn la actualidad, debido a los constantes cambios en el mundo a lo largo del tiempo, las empresas se ven obligadas a realizar cambios como innovar su modelo de negocio, modificar sus estrategias o ejecutar diferentes acciones de negocio para adaptarse a los cambios. Este es el caso de la empresa “Repuestos Miguelitos” S.A.C., con más de 7 años de experiencia en el sector automotriz dedicada a la venta de repuestos, accesorios y autopartes de automóviles dentro de la ciudad de Trujillo-Perú. En 2017, la empresa tomó la decisión de llevar a cabo la implementación de la planificación estratégica, con el fin de mejorar su competitividad, gestión empresarial y tener un mayor alcance a su público objetivo. Sin embargo, sus índices de desempeño financiero aún no han sido evaluados y se desconocen los resultados derivados de la implementación de esta planificación estratégica en la empresa. Tomando esto en consideración, la presente investigación tiene como objetivo analizar financieramente los años 2017 y 2018, períodos correspondientes al antes y después de la implementación de la planificación estratégica. Los resultados obtenidos mostrarán el comportamiento de los ratios financieros de liquidez, rotación, apalancamiento financiero y rentabilidad de la empresa.Ítem Acceso Abierto Relevant factors to take in consideration when applying a collaborative consumption practice in Peru(Universidad ESAN, 2020) Villavicencio Rodríguez, GiovannaHave you ever though on sharing your belongings in order to gain an extra income? Today this is possible thanks to the creation of several digital platforms that allows people to connect in order to obtain what they need. This new phenomenon is known as collaborative consumption and it’s a reality that is changing the way people behave. The term collaborative consumption is defined as an environment where the act of buying and distributing goods or services is made by stablishing a fee or another type of compensation. This practice has three main actors: the digital platform provider, the person who provides the service and the customer, and it’s characterized mainly because it works by the means of the internet. This report explores and defines what could be the potential results when implementing a collaborative consumption practice in Lima-Peru. For this, an exploratory research was conducted in order to stablish which were the main factors to take in consideration when applying this type of practice in the country. Moreover, the study analyzes the information associated with this practice by taking in consideration relevant factors such as the economical, political, social and technological situation of the country in terms of their population insights.Ítem Acceso Abierto Cross border e-commerce adoption drivers, inhibitors and impact In SMEs of the agroindustrial sector(Universidad ESAN, 2020) Córdova Núñez, Luis GabrielThis paper aims to provide insights about the drivers and inhibitors of Cross Border E-Commerce (CBEC) and its impact in the Small and Medium Enterprises in Peru. The research has an exploratory approach based on literature focused on the technological, organizational and environmental factors. Semi structured interviews were designed and conducted in owners of SMEs in the agro-industrial sector. Practical limitations were due to a limited number of companies able to share insights and lack of corroboration with operational workers. Results showed that in the technological context, perceived benefits and compatibility were drivers. Cost of implementation was indistinct. In the organizational context, technology readiness was considered as a driver and firm size an indistinct factor. The environmental context has a significative influence. This project intends to provide entrepreneurs, SMEs representatives and national officers an understanding of factors that influence the adoption of CBEC platforms and identify the implications they have. This has the objective to determine policies to develop competitiveness in international markets.
