Escuela de negocios

URI permanente para esta comunidadhttps://hdl.handle.net/20.500.12640/4148

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2016 - 20182

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Idioma: search.filters.itemlanguage.InglésTema: search.filters.subject.Cerveza

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Mostrando 1 - 2 de 2
  • Miniatura
    ÍtemRestringido
    Easybrewers business plan
    (Universidad ESAN, 2018) Aller De Las Casas, Gonzalo Felipe; Ortiz Calvo, Rafael Enrique
    Our path to acquiring customers while building a community around our brand initiates with creating a true home brewing experience. Educating our customers and potential users through engaging and relevant content-based marketing is the most efficient path to creating value and capturing the attention of our target market as the referential home brewing solution. Easy Brewers is therefore focused on repeatedly providing a growing base of customers initially via the sales of our turnkey brew kit and subsequently with a subscription-based product offer with our rechargeable beer ingredient packs. The latter component of our product offering serving as the reinforcing and experiential portion in the brewing journey. Reaching and enabling our community via online e-commerce is the main channel to access our target customers and simultaneously our retail and craft beer community presence will add to our strategic goals. The combination of both our online and offline interactions with our customers will act as a tool to increase engagement with the specific goal of maintaining a solid rate of retention within our customer base.
  • Miniatura
    ÍtemAcceso Abierto
    La tula bar
    (Universidad ESAN, 2016) Matus Navarrete, Álvaro Ismael; Gower De Chabert, Nadiya Jihaan
    This thesis aims to establish an artisanal brewery in Altamira, Managua as business plan to obtain a Master Degree. There has been a noticeable growth concerning the consumption of artisanal beer in Nicaragua. Presently, there are four artisanal beer manufacturers in the country and there appears to be a growing acceptance of this industry by the population. Nevertheless, because the market is still new, there is still room for innovation and diversity concerning the styles of artisanal beer and more so, the product and service offerings that is available to this industry. The objectives of the thesis are to study the domestic market and the feasibility of the business. The brewpub intends to target men and women from the city of Managua between the ages of 24 to 55 and in the low to high class segments.