Escuela de negocios
URI permanente para esta comunidadhttps://hdl.handle.net/20.500.12640/4148
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Ítem Restringido Holistic evaluation of the current situation of an organic banana exporter medium-size Peruvian company: What alternatives does Anpro have to remain competitive in the sector and profitable to shareholders?(Universidad ESAN, 2023) Campos Scattolon, Diego EnriqueI used a two-stage methodology. Firstly, I analyzed the current situation of the company, including its operations, profitability, and how other companies in the banana sector are functioning. This helped me gain a better understanding of the company. In the second stage, I applied Design Thinking to establish new strategic targets based on the attributes that were important to the stakeholders. These targets aimed to maintain the company's profitability and sustainability. In the initial stage, it has been observed the lack of strategic planning based on customers' and farmers' preferences, absence of cost analysis, no cash flow projections, and insufficient management in Piura. Following the second stage, after analyzing the feedback from stakeholders during interviews, nine strategic recommendations have been proposed. These include auditing inventories, implementing backward vertical integration, restructuring short-term liabilities to long-term, hiring a new production manager, developing key performance indicators, creating a loyalty program with farmers, investing in live reports using ERP (SAP), diversifying the customer base, and investing in tractors/trucks. Based on the available evidence, it appears that ANPRO has the ability to thrive as a successful and enduring business. The product is in demand, customers are showing interest, and farmers have placed their trust in ANPRO. However, in addition to making internal changes, the company must urgently seek out a finangcial institution willing to provide sustainable, long-term funding, as well as consider recommendations for reprofiling and backward vertical integration.Ítem Acceso Abierto Financial strategies for a small company in Latin America to face a pandemic: a SME case in Peru(Universidad ESAN, 2023) Loloy Huaringa, Diego FernandoIn this document is carried out at first, a literature investigation about the economic impact produced by a pandemic and the financial strategies recommended by numerous authors in order to summarize the main economic consequences of a pandemic and the principal financial strategies to face them. Subsequently, using methodological tools, such as questionnaires and direct observation, are tested the efficiency of this financial strategies in a small and medium enterprise (SME) in Peru, to then expand the results by applying the tool in a reduced version to other SMEs in different sectors in Latin America. Although the study showed interesting results for these particular cases, these are insufficient to provide a general rule for a large number of companies; however it offers a useful tool for finance managing in SME and could be used as a astarting point for future research related to this topic.Ítem Acceso Abierto Financial analysis ("Sell-Side"): CISCO Systems, Inc.(Universidad ESAN, 2022) Ramos Ríos, Alvaro Guillermo JorgeCisco Systems, Inc. es una empresa estadounidense que cotiza en el mercado de valores NASDAQ y está incluida en los índices S&P 500, DJIA y NASDAQ-100. La empresa se constituyó en California en 1984 y opera en el sector de las tecnologías de la información (también denominado "TI"), compitiendo principalmente en el mercado de los equipos de redes y comunicaciones. El sector en el que opera Cisco es el de las redes informáticas, un sector afectado por la pandemia, dada la necesidad de rediseñar forzosamente la forma de trabajar de las empresas, pasando del trabajo de oficina al teletrabajo. De esta manera, se reduce la necesidad de hardware y software necesario en las oficinas para comunicarse con el personal y todo se desarrolla a distancia. El análisis del valor de las acciones de la empresa se ha realizado mediante dos métodos: el método del flujo de caja descontado y el método de los múltiplos. El resultado de estos modelos indica que el valor de la acción de la empresa debería estar entre 40,83 y 45,12 dólares, valores que comparados con el valor actual de la acción (abr-2021) 51,50 dólares, indicarían que el mercado está pagando una prima por tener la acción de la empresa, lo que indica que es una acción sobrevalorada y debería ser vendida.Ítem Acceso Abierto Operations proposal plan prepared for Irving – Las Colinas Chamber of Commerce Innovation Awards(Universidad ESAN, 2022) Absi Chávez, Mariagraciela Karina; Villavicencio Mendoza, Diego AntonioEste proyecto fue proporcionado por la Universidad de Dallas como presentación final del curso de último semestre “Capstone Venture”. Junto con un grupo de alumnos de diferentes nacionalidades, fuimos asignados a cooperar con la Cámara de Comercio de Irving para prepara. Esta competencia es organizada por la Cámara de Comercio de Irving desde 2010. Estos premios están actualmente abiertos a todos los estudiantes de Irving High School, apoyan el espíritu empresarial a través de la innovación, la creatividad y las invenciones con un premio mayor de $ 10,000.00 recaudados por el patrocinio de asociaciones de la comunidad de Irving. Este proyecto fue finalmente presentado cumpliendo con las expectativas de Dexter J. Freeman II, MBA, ION vicepresidente de Operaciones y Administración Greater Irving – Las Colinas Chamber of Commerce.Ítem Acceso Abierto Peruvian-oriental culinary business plan proposal(Universidad ESAN, 2020) San Juan Rugel, Genny LucylauraThe world is constantly changing and with it, the lifestyles of consumers. As these changes take place, new lifestyles are born causing business models to adapt and innovate. In this new context, there are consumers that highly care about their health, the quality product they consume, future consequences of their diet and have high expectations of their preferable food companies. Wok & Well was born from this new lifestyle and customer mindset, providing a culinary service aimed to keep a healthier life without leaving out customer´s tastes and customs. Wok & Well offers Peruvian-Oriental fusion food in wok and emphasizes on providing more beneficial and high quality options, as well as giving our customers 100% free will on what to eat and how to eat it from a pool of healthy ingredients followed by 4 simple steps.Ítem Acceso Abierto A conceptual frame work for digital marketers in the young parisian target (25-29 years old)(Universidad ESAN, 2019) Lizana Castro, Miguel AngelDigital marketing is evolving day to day and the digital channel is becoming the mainstream interaction space between sellers and potential buyers in a B2C context. Digital marketing, like any other conventional mode of marketing, is intended to interact with consumers and make them commit to what the marketer proposes; influence them and turning them into buyers. Wherever the consumer interacts, there arises the significance of behavioral studies, as the marketer has to align his marketing strategies to interact better with the consumer. The study I am proposing here is aimed to understandand answer the following question: What motivates the consumer to purchase a product or service online? Thereby framing a conceptual model where one can assess the interaction between digital marketing and consumer by different contact dots, and overlapping these dots in order to understand the vice versa flow in the interactions. For that, this paper streams through the various literature that mentions several digital marketing parameters with the key concepts in consumer behavior and motivations. I conducted a survey to Parisians into the age range of 25 to 29, this survey was made with the questions twinning the concepts of digital marketing and consumer motivation, elaborating the hypothesis in accordance with the theory which I had derived out of the literature. That theory functions as the conceptual model that I had proposed and matching with the results of the survey to end with the most influence drivers and ranking them in order to present to digital marketers where they could allocate their resources to have a better rate of conversion and be more efficiency. I had identified the internal and external consumer motivators (derived from the theory) and was able to demine which consumer motivational factors affect the marketer's return in accordance with the purchase decision of the consumer. This conceptual framework that I propose could be used for further studies focusing on more on consumer motivations with other determinants of digital marketing. In addition, this conceptual model could be used in other geographical areas, with another range of ages. For instance, in Peru that currently there is a tendency for B2C companies to migrate to multichannel and omnichannel models, this conceptual framework could be used to understand better the consumer motivations (extrinsic and intrinsic), framing to the target public that the companies would have. It is recommendable to marketers frame and structure the customer portrait with 2 big factors: Demographic and geographic, with those it would be possible apply this conceptual framework and use the variables to conduct the surveys.Ítem Acceso Abierto Financial analysis through ratios in a peruvian SME after the implementation of a strategic planning(Universidad ESAN, 2020) Torres Gutierrez, Josselyn Lizbeth; Zanabria Kou, Patricia FiorellaEn la actualidad, debido a los constantes cambios en el mundo a lo largo del tiempo, las empresas se ven obligadas a realizar cambios como innovar su modelo de negocio, modificar sus estrategias o ejecutar diferentes acciones de negocio para adaptarse a los cambios. Este es el caso de la empresa “Repuestos Miguelitos” S.A.C., con más de 7 años de experiencia en el sector automotriz dedicada a la venta de repuestos, accesorios y autopartes de automóviles dentro de la ciudad de Trujillo-Perú. En 2017, la empresa tomó la decisión de llevar a cabo la implementación de la planificación estratégica, con el fin de mejorar su competitividad, gestión empresarial y tener un mayor alcance a su público objetivo. Sin embargo, sus índices de desempeño financiero aún no han sido evaluados y se desconocen los resultados derivados de la implementación de esta planificación estratégica en la empresa. Tomando esto en consideración, la presente investigación tiene como objetivo analizar financieramente los años 2017 y 2018, períodos correspondientes al antes y después de la implementación de la planificación estratégica. Los resultados obtenidos mostrarán el comportamiento de los ratios financieros de liquidez, rotación, apalancamiento financiero y rentabilidad de la empresa.Ítem Acceso Abierto How do companies report information about their suppliers in their non-financial reports(Universidad ESAN, 2018) Cornejo Fernández, Héctor HugoThis paper describes how companies report information related to the relationship with their suppliers through their non-financial reports. This qualitative research uses the tools of the grounded theory method to code pieces of text from public documents disclosed by companies such as annual reports, sustainability reports and any other document, excluding financial reports, related to their suppliers. The coding process resulted in two types of codes. The first type describes actions and requirements related to environment, ethics, human rights and management systems that companies disclose about their suppliers. The second type of codes describes how this information is presented. After comparing these two types of codes with the help of NVivo software, we were able to identify different reporting strategies and disclosure preferences that companies have. This will be described in the Discussion section of the paper.Ítem Restringido Self-efficacy of the Mexican millennial generation: an investigation on training programs in Mexico, business plan(Universidad ESAN, 2018) Mercado Santana, Ana IsadoraIn recent years, the millennial generation has increased its participation within organizations worldwide, including the one from Mexico and soon it will become the largest generation it the workplace. Therefore, focusing resources aimed at empowering this generation becomes indispensable if organizations aim to succeed in this competitive and global era. One of the factors that increases the performance of a person at the workplace is the self-efficacy. The purpose of this research is to examine the positive and significant impact of different variables on the Mexican millennial employees’ self-efficacy. Three variables were examined, training programs for Mexican millennial employees based on their own needs and attitude towards lifelong learning as independent variables and Mexican millennial employees’ self-efficacy as a dependent variable. For this purpose, data was collected from two hundred fifty-seven Mexican millennials that are currently working in a private or public organization in Mexico through questionnaires. Data from target respondents was analyzed in the form of reliability analysis. Correlation and hierarchical multiple regression were applied to find the impact of the independent variables on the dependent variable. Findings of this research reveal that training programs for Mexican millennial employees based on their own needs and attitude towards lifelong learning have both a positive and significant impact on Mexican millennial employees’self-efficacy.Ítem Acceso Abierto Project in Entrepreneurship Tintaya Spirit(Universidad ESAN, 2018) Cortés Orrillo, César Eduardo; Cuellar Garzón, Roger MauricioThe present project evaluates the potential of the business idea; the possibility of creating an Eco-hotel on Lobitos Beach, located in the northern coast of Peru; more precisely in the province of Talara, near to Piura city; ideal place with sandy beaches to practice water sports, mainly surfing. And where, despite the presence of some hotels, there is none that stands out for a differentiation in their accommodation and services. Also analyzes its relationship with current industry, the needs of the target market, the ability of entrepreneurs to establish and manage the business, as well as the financial needs of the project. The development of the business idea we want to combine the passion for share our best with people, nature, culture and activities related to the sea, with our knowledge and experience in the field of business administration. Our goal goes beyond creating a profitable and lasting business over time, we also want to highlight the Peruvian culture related to the region, generate a positive impact on all the stakeholders, especially on the environment and the inhabitants of the area.
