A holistic model of education quality in marketing management: an exploratory testing in Spanish universities
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Date
2010
Journal Title
Journal ISSN
Volume Title
Publisher
Universidad ESAN
Redes Sociales
Citación
Citación APAAbstract
Over the last decades, education quality (EQ) assurance has emerged as an important public policy issue. Unfortunately, there is still no agreement on the following issues: EQ definitions, essential assessment indicators, and the fundamental suitability of the models proposed. To fill this vacuum, we propose an EQ model that empirically identifies the resource-capability variables linked to learning outcomes of students, and their association with the competitive positioning of universities.
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Keywords
Calidad de la educación, Enseñanza superior, Universidades, Administración del mercadeo, Modelos
