Why people participate in collaborative consumption: an exploratory study of motivating factors in a Latin American economy

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dc.contributor.authorAlzamora-Ruiz, Jessica
dc.contributor.authorGuerrero-Medina, Carlos
dc.contributor.authorMartínez-Fiestas, Myriam
dc.contributor.authorSerida-Nishimura, Jaime
dc.date.accessioned2021-09-30T16:58:01Z
dc.date.available2021-09-30T16:58:01Z
dc.date.issued2020-03-03
dc.description.abstractIn recent decades, collaborative initiatives have become relevant in Latin America, however, the owners of these businesses still face great challenges to mobilize consumers interest. In the research field, many collaborative consumption (CC) researchers have focused on the identification of their predictors; but studies that have explored this phenomenon via motivations perspective are very limited, especially those that focus on the Latin American context. Furthermore, these studies have analyzed on particular consumption activities and consumers with previous experience, restricting the scope of its results. To close this gap, the research has as its purpose the exploration of the motivating factors that best predict the intention to participate in CC activities into one of the three countries with the greatest number of collaborative businesses in the region. The ANOVA and CHAID are applied to a sample of 2080 people. The results reveal that, although enjoyment, sustainability, reputation and economic benefits are significant factors for CC, not all are equally effective in promoting high levels of participation in Latin American context. These findings allow to achieve a better understanding of the collaborative phenomenon, and also they contribute to the development of value proposals and more focused recruitment strategies for potential consumers in the region.en_EN
dc.formatapplication/pdf
dc.identifier.citationAlzamora-Ruiz, J., Guerrero-Medina, C., Martínez-Fiestas, M., & Serida-Nishimura, J. (2020). Why people participate in collaborative consumption: an exploratory study of motivating factors in a Latin American economy. Sustainability, 12(5), 1936. https://doi.org/10.3390/su12051936
dc.identifier.doihttps://doi.org/10.3390/su12051936
dc.identifier.urihttps://hdl.handle.net/20.500.12640/2457
dc.language.isoeng
dc.publisherMDPI
dc.publisher.countryCH
dc.relation.ispartofurn:issn:2071-1050
dc.relation.urihttps://www.mdpi.com/2071-1050/12/5/1936/pdf
dc.rightsAttribution 4.0 International*
dc.rightsinfo:eu-repo/semantics/openAccesses_ES
dc.subjectCollaborative consumptionen_EN
dc.subjectSharing economyen_EN
dc.subjectConsumer behavioren_EN
dc.subjectLatin Americanen_EN
dc.subjectPeer to peer initiativesen_EN
dc.subjectConsumo colaborativoes_ES
dc.subjectEconomía colaborativaes_ES
dc.subjectComportamiento del consumidores_ES
dc.subjectAmérica Latinaes_ES
dc.subjectIniciativas peer to peeres_ES
dc.subject.ocdehttps://purl.org/pe-repo/ocde/ford#5.02.04
dc.titleWhy people participate in collaborative consumption: an exploratory study of motivating factors in a Latin American economyen_EN
dc.typeinfo:eu-repo/semantics/article
dc.type.otherArtículo
dc.type.versioninfo:eu-repo/semantics/publishedVersion
local.author.orcidhttps://orcid.org/0000-0001-6889-6454
local.author.orcidhttps://orcid.org/0000-0001-8646-7127
local.author.orcidhttps://orcid.org/0000-0002-1334-7770
oaire.citation.issue5
oaire.citation.startPage1936
oaire.citation.titleSustainability
oaire.citation.volume12
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