Motivations and segmentation in coastal tourist destinations with cultural attractions

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dc.contributor.authorCarvache-Franco, Mauricio
dc.contributor.authorRegalado-Pezúa, Otto
dc.contributor.authorCarvache-Franco, Orly
dc.contributor.authorCarvache-Franco, Wilmer
dc.date.accessioned2025-09-23T22:08:48Z
dc.date.issued2025-03-22
dc.description.abstractThe purpose of this research is to ascertain the motivating factors of demand, identify the demand’s segments, establish the correlation of tourist demand segments and their satisfaction and loyalty, and establish the connection between the segments and socio-demographic factors in coastal tourist destinations with cultural attractions. The empirical research was developed in Huanchaco, a coastal city of Peru famous for its traditional cultural attractions. The sample of this quantitative study consisted of 384 valid questionnaires collected on-site. The data was analyzed by exploratory factor analysis techniques and non-hierarchical K-means cluster analysis. The findings evidence four motivational dimensions: Novelty & social interaction, Sun & beach and nature, Culture and coastal experience, and Water sports. Furthermore, three demand segments were found: Eco-coastal, Multiple motives, and Passive tourists. The findings add to the academic literature on coastal tourist destinations with cultural potential and help design sustainable plans.en_EN
dc.formatapplication/pdf
dc.identifier.citationCarvache-Franco, M., Regalado-Pezúa, O., Carvache-Franco, O., & Carvache-Franco, W. (2025). Motivations and segmentation in coastal tourist destinations with cultural attractions. Cogent Arts & Humanities, 12(1), 2481789. https://doi.org/10.1080/23311983.2025.2481789
dc.identifier.doihttps://doi.org/10.1080/23311983.2025.2481789
dc.identifier.urihttps://hdl.handle.net/20.500.12640/4625
dc.languageInglés
dc.language.isoeng
dc.publisherTaylor and Francis
dc.publisher.countryUK
dc.relation.ispartofurn:issn:2331-1983
dc.relation.urihttps://www.tandfonline.com/doi/full/10.1080/23311983.2025.2481789
dc.rightshttps://purl.org/coar/access_right/c_abf2
dc.rightsAttribution 4.0 Internationalen
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subjectMotivationsen_EN
dc.subjectSegmentationen_EN
dc.subjectSatisfactionen_EN
dc.subjectLoyaltyen_EN
dc.subjectCoastalen_EN
dc.subjectCultureen_EN
dc.subjectTourism Behaviouren_EN
dc.subjectTourism Marketingen_EN
dc.subjectHeritage Management and conservationen_EN
dc.subjectMotivacioneses_ES
dc.subjectSegmentaciónes_ES
dc.subjectSatisfacciónes_ES
dc.subjectLealtades_ES
dc.subjectCosteroes_ES
dc.subjectCulturaes_ES
dc.subjectComportamiento turísticoes_ES
dc.subjectMarketing turísticoes_ES
dc.subjectGestión y conservación del patrimonioes_ES
dc.subject.ocdehttps://purl.org/pe-repo/ocde/ford#5.02.04
dc.titleMotivations and segmentation in coastal tourist destinations with cultural attractionsen_EN
dc.typehttps://purl.org/coar/resource_type/c_6501
dc.type.otherArtículo
dc.type.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
local.acceso.esanAcceso abierto
local.author.orcidhttps://orcid.org/0000-0001-6196-1479
oaire.citation.issue1
oaire.citation.startPage2481789
oaire.citation.titleCogent Arts & Humanities
oaire.citation.volume12

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