Perceived value and its relationship to satisfaction and loyalty in cultural coastal destinations: a study in Huanchaco, Peru

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dc.contributor.authorRegalado-Pezúa, Otto
dc.contributor.authorCarvache-Franco, Mauricio
dc.contributor.authorCarvache-Franco, Orly
dc.contributor.authorCarvache-Franco, Wilmer
dc.date.accessioned2023-09-21T13:25:37Z
dc.date.available2023-09-21T13:25:37Z
dc.date.issued2023-08-01
dc.description.abstractCoastal tourism offers a wide variety of activities related to nature and culture in a sustainable environment. The present study in a coastal destination with cultural characteristics aims to (i) establish the dimensions of perceived value, (ii) determine the relationship between perceived value and satisfaction, and (iii) identify the relationship between perceived value and loyalty in variables such as return, recommendation, and word of mouth in a cultural coastal destination. This quantitative research used a sample of 384 valid questionnaires collected in Huanchaco, Peru, a city next to the Pacific Ocean, being a coastal destination with cultural potential. Factor analysis and multiple regression were applied for data analysis. The results show three dimensions of value perceived by tourists in coastal destinations: emotional and social value, economic value, and functional value. Of these, emotional and social value is the most salient predictor of tourist satisfaction and loyalty. These results will serve as management guides for cultural coastal destination managers and contribute to the academic literature.en_EN
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dc.identifier.citationRegalado-Pezúa, O., Carvache-Franco, M., Carvache-Franco, O., & Carvache-Franco, W. Perceived value and its relationship to satisfaction and loyalty in cultural coastal destinations: a study in Huanchaco, Peru. PLoS ONE 18(8): e0286923. https://doi.org/10.1371/journal.pone.0286923
dc.identifier.doihttps://doi.org/10.1371/journal.pone.0286923
dc.identifier.urihttps://hdl.handle.net/20.500.12640/3564
dc.language.isoeng
dc.publisherPLOS
dc.publisher.countryUS
dc.relation.ispartofurn:issn:1932-6203
dc.relation.urihttps://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0286923&type=printable
dc.rightsAttribution 4.0 International*
dc.rightsinfo:eu-repo/semantics/openAccesses_ES
dc.subjectTourismen_EN
dc.subjectCustomer satisfactionen_EN
dc.subjectLoyaltyen_EN
dc.subjectPeruen_EN
dc.subjectCoast Regionen_EN
dc.subjectTurismoes_ES
dc.subjectSatisfacción del clientees_ES
dc.subjectLealtades_ES
dc.subjectPerúes_ES
dc.subjectRegión de la costaes_ES
dc.subject.ocdehttps://purl.org/pe-repo/ocde/ford#5.02.04
dc.titlePerceived value and its relationship to satisfaction and loyalty in cultural coastal destinations: a study in Huanchaco, Peruen_EN
dc.typeinfo:eu-repo/semantics/article
dc.type.otherArtículo
dc.type.versioninfo:eu-repo/semantics/publishedVersion
local.author.orcidhttps://orcid.org/0000-0001-6196-1479
oaire.citation.issue8
oaire.citation.startPagee0286923
oaire.citation.titlePLoS ONE
oaire.citation.volume18
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