David vs. Goliath or traditional versus modern retail formats: investigating determinant of customer loyalty in emerging markets

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dc.contributor.advisorTimaná De la Flor, Juan
dc.contributor.authorPennano Villanueva, Carla
dc.date.accessioned2017-07-24T04:55:50Z
dc.date.available2017-07-24T04:55:50Z
dc.date.issued2017
dc.description.abstractThe purpose of this paper is to investigate the determinants of both attitudinal and behavioral customer loyalty by decomposing total customer value into the dimensions posited in Sheth’s theory of consumption values: utilitarian, hedonic, social, epistemic and circumstantial dimensions and empirically test this conceptualization in an emerging market grocery retail context. The principal contribution of this document is the analysis and empirical testing of total customer value incorporating four dimensions; utilitarian and hedonic dimensions and to a lesser extent social values have been well studied in consumer behavior literature however no previous study has incorporated four dimensions at the same time. Being able to increase marketing and retail executives’ understanding of these additional aspects of shopping, such as social and epistemic values together with the other two dimensions of consumer purchasing behavior is very relevant especially in a context of highly competitive, largely commoditized retail markets as differentiating factors and potential sources of competitive advantage.en_EN
dc.formatapplication/pdfes_ES
dc.identifier.urihttps://hdl.handle.net/20.500.12640/907
dc.language.isoenges_ES
dc.publisherUniversidad ESANes_ES
dc.publisher.countryPEes_ES
dc.rightsAtribución-NoComercial-SinDerivadas 2.5 Perú*
dc.rightsinfo:eu-repo/semantics/openAccesses_ES
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/2.5/pe/*
dc.subjectComportamiento del consumidores_ES
dc.subjectLealtad del clientees_ES
dc.subjectComercio minoristaes_ES
dc.subject.ocdehttps://purl.org/pe-repo/ocde/ford#5.02.04es_ES
dc.titleDavid vs. Goliath or traditional versus modern retail formats: investigating determinant of customer loyalty in emerging marketsen_EN
dc.typeinfo:eu-repo/semantics/masterThesises_ES
dc.type.otherTesis de Maestría
renati.advisor.dni25662922
renati.advisor.orcidhttps://orcid.org/0000-0001-7757-7818
renati.author.dni10278524
renati.discipline131647es_ES
renati.jurorMaldonado, Miguel
renati.jurorMacías, Washington
renati.levelhttp://purl.org/pe-repo/renati/level#maestroes_ES
renati.typehttp://purl.org/pe-repo/renati/type#tesises_ES
thesis.degree.disciplineInvestigación en Ciencias de la Administraciónes_ES
thesis.degree.grantorUniversidad ESAN. Escuela de Administración de Negocios para Graduadoses_ES
thesis.degree.nameMaestro/Magíster en Investigación en Ciencias de la Administraciónes_ES
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