Market segmentation in urban tourism: a study in Latin America

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dc.contributor.authorCarvache-Franco, Mauricio
dc.contributor.authorRegalado-Pezúa, Otto
dc.contributor.authorSirkis, Gabriela
dc.contributor.authorCarvache-Franco, Orly
dc.contributor.authorCarvache-Franco, Wilmer
dc.date.accessioned2023-06-15T18:58:38Z
dc.date.available2023-06-15T18:58:38Z
dc.date.issued2023-05-18
dc.description.abstractThis study aims to analyze the different segments of urban tourism demand. The data were collected in Mexico City, Lima, Buenos Aires, and Bogota, and a K-means clustering method was used to find the segments. The results showed three segments: the first cluster grouped tourists interested in enjoying lodging and restaurant services; the second included visitors seeking multiple attractions, who were the most willing to recommend the destinations; finally, the third was composed of passive tourists, not drawn to the attractions of these cities. This study contributes to the literature by offering evidence of urban tourism segmentation in Latin American cities, which has been scarcely researched. Furthermore, it sheds light on this topic by finding a segment not previously described in the literature ("multiple attractions"). Finally, this study offers practical implications for managers of tourism companies to plan and improve the competitiveness of destinations based on the different segments found.en_EN
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dc.identifier.citationCarvache-Franco, M., Regalado-Pezúa, O., Sirkis, G., Carvache-Franco, O., & Carvache-Franco, W. (2023). Market segmentation in urban tourism: a study in Latin America. PLoS ONE, 18(5), e0285138. https://doi.org/10.1371/journal.pone.0285138
dc.identifier.doihttps://doi.org/10.1371/journal.pone.0285138
dc.identifier.urihttps://hdl.handle.net/20.500.12640/3404
dc.language.isoeng
dc.publisherPLOS
dc.publisher.countryUS
dc.relation.ispartofurn:issn:1932-6203
dc.relation.urihttps://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0285138&type=printable
dc.rightsAttribution 4.0 International*
dc.rightsinfo:eu-repo/semantics/openAccess*
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subjectMarket segmentationen_EN
dc.subjectUrban tourismen_EN
dc.subjectSegmentación de mercadoes_ES
dc.subjectTurismo urbanoes_ES
dc.subjectLatin Americaen_EN
dc.subjectAmérica Latinaes_ES
dc.subject.ocdehttps://purl.org/pe-repo/ocde/ford#5.02.04
dc.titleMarket segmentation in urban tourism: a study in Latin Americaen_EN
dc.typeinfo:eu-repo/semantics/article
dc.type.otherArtículo
dc.type.versioninfo:eu-repo/semantics/publishedVersion
local.author.orcidhttps://orcid.org/0000-0001-6196-1479
oaire.citation.issue5
oaire.citation.startPagee0285138
oaire.citation.titlePLoS ONE
oaire.citation.volume18
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