Motivations driving satisfaction and loyalty in cultural festivals: the case of Bahrain’s spring of culture festival

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dc.contributor.authorCarvache-Franco, Mauricio
dc.contributor.authorHassan, Tahani
dc.contributor.authorOrden-Mejía, Miguel
dc.contributor.authorCarvache-Franco, Orly
dc.contributor.authorCarvache-Franco, Wilmer
dc.date.accessioned2025-09-23T22:08:48Z
dc.date.issued2025-09-05
dc.description.abstractThis study examines the intrinsic motivations driving tourist satisfaction and loyalty at Bahrain’s Spring of Culture Festival. Based on data from 389 valid surveys, a structural equation model using the partial least squares technique was applied to analyze causal relationships. The results identified cultural exploration, novelty, and socialization as the primary motivations influencing satisfaction. Among these, cultural exploration emerged as the most significant factor, highlighting tourists’ pursuit of enriching experiences. Novelty and socialization were also found to positively influence satisfaction by offering unique activities and opportunities for personal interaction. Satisfaction, in turn, showed a positive impact on loyalty, demonstrated in attendees’ intentions to return and share positive word-of-mouth about the festival. From a theoretical point of view, this study emphasizes the importance of integrating motivational dimensions to better understand the cultural tourism experience. From a practical perspective, it recommends culturally engaging programs, innovative technology-driven experiences, and strategically designed interaction spaces to enhance satisfaction and build loyalty, thereby contributing to the development of more sustainable cultural events.en_EN
dc.formatapplication/pdf
dc.identifier.citationCarvache-Franco, M., Hassan, T., Orden-Mejía, M., Carvache-Franco, O., & Carvache-Franco, W. (2025). Motivations driving satisfaction and loyalty in cultural festivals: the case of Bahrain’s spring of culture festival. Cogent Social Sciences, 11(1), 2556475. https://doi.org/10.1080/23311886.2025.2556475
dc.identifier.doihttps://doi.org/10.1080/23311886.2025.2556475
dc.identifier.urihttps://hdl.handle.net/20.500.12640/4629
dc.languageInglés
dc.language.isoeng
dc.publisherTaylor and Francis
dc.publisher.countryUK
dc.relation.ispartofurn:issn:2331-1886
dc.relation.urihttps://www.tandfonline.com/doi/full/10.1080/23311886.2025.2556475
dc.rightshttps://purl.org/coar/access_right/c_abf2
dc.rightsAttribution 4.0 Internationalen
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subjectNoveltyen_EN
dc.subjectEscapeen_EN
dc.subjectCultural explorationen_EN
dc.subjectSocializationen_EN
dc.subjectLoyaltyen_EN
dc.subjectSatisfactionen_EN
dc.subjectEventsen_EN
dc.subjectTourismen_EN
dc.subjectHospitalityen_EN
dc.subjectNovedades_ES
dc.subjectEscapees_ES
dc.subjectExploración culturales_ES
dc.subjectSocializaciónes_ES
dc.subjectLealtades_ES
dc.subjectSatisfacciónes_ES
dc.subjectEventoses_ES
dc.subjectTurismoes_ES
dc.subjectHospitalidades_ES
dc.subject.ocdehttps://purl.org/pe-repo/ocde/ford#5.02.04
dc.titleMotivations driving satisfaction and loyalty in cultural festivals: the case of Bahrain’s spring of culture festivalen_EN
dc.typehttps://purl.org/coar/resource_type/c_6501
dc.type.otherArtículo
dc.type.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
local.acceso.esanAcceso abierto
local.author.orcidhttps://orcid.org/0000-0003-3639-9263
oaire.citation.issue1
oaire.citation.startPage2556475
oaire.citation.titleCogent Social Sciences
oaire.citation.volume11

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