Cross border e-commerce adoption drivers, inhibitors and impact In SMEs of the agroindustrial sector

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dc.contributor.advisorAdrot, Anouck
dc.contributor.authorCórdova Núñez, Luis Gabriel
dc.coverage.spatialPerú
dc.date.accessioned2020-08-10T21:36:48Z
dc.date.available2020-08-10T21:36:48Z
dc.date.issued2020
dc.description.abstractThis paper aims to provide insights about the drivers and inhibitors of Cross Border E-Commerce (CBEC) and its impact in the Small and Medium Enterprises in Peru. The research has an exploratory approach based on literature focused on the technological, organizational and environmental factors. Semi structured interviews were designed and conducted in owners of SMEs in the agro-industrial sector. Practical limitations were due to a limited number of companies able to share insights and lack of corroboration with operational workers. Results showed that in the technological context, perceived benefits and compatibility were drivers. Cost of implementation was indistinct. In the organizational context, technology readiness was considered as a driver and firm size an indistinct factor. The environmental context has a significative influence. This project intends to provide entrepreneurs, SMEs representatives and national officers an understanding of factors that influence the adoption of CBEC platforms and identify the implications they have. This has the objective to determine policies to develop competitiveness in international markets.en_EN
dc.formatapplication/pdfes_ES
dc.identifier.urihttps://hdl.handle.net/20.500.12640/2073
dc.language.isoenges_ES
dc.publisherUniversidad ESANes_ES
dc.publisher.countryPEes_ES
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 United States*
dc.rightsinfo:eu-repo/semantics/openAccesses_ES
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/3.0/us/*
dc.subjectComercio electrónicoes_ES
dc.subjectPequeñas empresases_ES
dc.subjectEmpresas medianases_ES
dc.subjectAgroindustriaes_ES
dc.subjectCompetitividades_ES
dc.subjectOrganización de la empresaes_ES
dc.subject.ocdehttps://purl.org/pe-repo/ocde/ford#5.02.04es_ES
dc.titleCross border e-commerce adoption drivers, inhibitors and impact In SMEs of the agroindustrial sectoren_EN
dc.typeinfo:eu-repo/semantics/masterThesises_ES
dc.type.otherTesis de Maestría
renati.advisor.cedulaFR/160894300098
renati.advisor.orcidhttps://orcid.org/0000-0003-3915-9425
renati.author.dni70427922
renati.discipline413127es_ES
renati.jurorChávez Bedoya, Luis
renati.levelhttp://purl.org/pe-repo/renati/level#maestroes_ES
renati.typehttp://purl.org/pe-repo/renati/type#tesises_ES
thesis.degree.disciplineGestión empresariales_ES
thesis.degree.grantorUniversidad ESAN. Escuela de Administración de Negocios para Graduadoses_ES
thesis.degree.nameMagíster en Gestión Empresariales_ES
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