CSR Actions in companies and perception of their reputation by managers: analysis in the rural area of an emerging country in the banking sector

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dc.contributor.authorDel Brio, Jesús Ángel
dc.contributor.authorLizarzaburu Bolaños, Edmundo
dc.date.accessioned2021-09-30T16:58:03Z
dc.date.available2021-09-30T16:58:03Z
dc.date.issued2018-03-22
dc.description.abstractThis paper tests, from a managerial point of view, the influence of Corporate Social Responsibility (CSR) actions directed towards health and environmental matters over the perception of a company’s reputation. The literature review suggests an absence of this kind of study focused on the banking sector of developing countries. CSR activities oriented to health and subsistence in the rural areas of emerging countries are proved to hold a positive influence on the perception of managers of the banking sector of corporate reputation. On the other hand, it has not been possible to validate whether CSR activities oriented to environmental issues (or infrastructure) in rural areas will positively influence the perception of Peruvian banking sector managers of corporate reputation. The outcomes mentioned seem plausible due to health and subsistence being undoubtedly the most valued factors among people living in rural areas, where there are the most development deficiencies. This work contributes by empirically analyzing a relationship barely addressed in the field of business administration: the influence of CSR and corporate reputation. Furthermore, the authors take the analysis to a context unexplored by previous researchers, applying the concepts to the banking sector of an emerging country.en_EN
dc.formatapplication/pdf
dc.identifier.citationDel Brío, J.A., & Lizarzaburu Bolaños, E. (2018). CSR Actions in companies and perception of their reputation by managers: analysis in the rural area of an emerging country in the banking sector. Sustainability, 10(4), 920. https://doi.org/10.3390/su10040920
dc.identifier.doihttps://doi.org/10.3390/su10040920
dc.identifier.urihttps://hdl.handle.net/20.500.12640/2469
dc.language.isoeng
dc.publisherMDPI
dc.publisher.countryCH
dc.relation.ispartofurn:issn:2071-1050
dc.relation.urihttps://www.mdpi.com/2071-1050/10/4/920/htm
dc.rightsinfo:eu-repo/semantics/openAccess*
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subjectCorporate social responsibilityen_EN
dc.subjectCorporate reputationen_EN
dc.subjectBanken_EN
dc.subjectResponsabilidad social corporativaes_ES
dc.subjectReputación corporativaes_ES
dc.subjectEmerging countryen_EN
dc.subjectBancoes_ES
dc.subjectEnvironmenten_EN
dc.subjectPaís emergentees_ES
dc.subjectMedio ambientees_ES
dc.subjectHealthen_EN
dc.subjectSaludes_ES
dc.subject.ocdehttps://purl.org/pe-repo/ocde/ford#5.02.04
dc.titleCSR Actions in companies and perception of their reputation by managers: analysis in the rural area of an emerging country in the banking sectoren_EN
dc.typeinfo:eu-repo/semantics/article
dc.type.otherArtículo
dc.type.versioninfo:eu-repo/semantics/publishedVersion
local.author.orcidhttps://orcid.org/0000-0002-8862-5624
oaire.citation.issue4
oaire.citation.startPage920
oaire.citation.titleSustainability
oaire.citation.volume10
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