International markets entry strategy determinants: an exploratory study in Peru
| dc.contributor.author | Robles Gutiérrez, Fernando | |
| dc.contributor.author | Jáuregui Machuca, Kety Lourdes | |
| dc.date.accessioned | 2023-06-15T18:58:42Z | |
| dc.date.available | 2023-06-15T18:58:42Z | |
| dc.date.issued | 2017-12-20 | |
| dc.description.abstract | Nowadays a progressively more dynamic and global economic environment causes a higher number of enterprises to pick an entry strategy to become international. The choice of a strategy of entry into foreign markets constitutes one of the most relevant decisions for a company, for it impacts on its performance and means it being ready to cooperate, to a greater or lesser extent, with global supply chains. The present article identifies the determining factors of the strategies of entry into international markets as implemented by Peruvian businessmen, which impact on the integration level into an international market. The companies that participated in this exploratory study have growing exportation levels within the non-traditional sector. The results allow to appreciate exporters employing entry strategies with low levels of integration, and predominantly prefer low-risk markets and high resemblance to the Peruvian market, with regards to cultural affinity and business behavior. | en_EN |
| dc.description.abstract | En la actualidad, el entorno económico progresivamente más dinámico y global, genera que un mayor número de empresas elija alguna estrategia de entrada para internacionalizarse. La elección de la estrategia de entrada a mercados extranjeros constituye una de las decisiones más relevantes para la empresa, en tanto impacta en el desempeño e implica que esté dispuesta a colaborar, en menor o mayor medida, con cadenas de abastecimiento globales. En el presente artículo se identifican los factores determinantes de las estrategias de entrada a mercados internacionales implementadas por empresarios peruanos, que impactan en el nivel de integración en el mercado internacional. Las empresas que participaron en el estudio exploratorio tienen crecientes niveles de exportación en el sector no tradicional. Los resultados permiten apreciar que los exportadores emplean estrategias de entrada con bajos niveles de integración, y predominantemente prefieren mercados de bajo riesgo y alta similitud al mercado peruano en cuanto a la afinidad cultural y al comportamiento en los negocios. | es_ES |
| dc.format | application/pdf | |
| dc.identifier.citation | Robles Gutiérrez, F., & Jáuregui Machuca, Kety L. (2017). International markets entry strategy determinants: an exploratory study in Peru. Cuadernos de Administración, 33(59), 2-19. https://doi.org/10.25100/cdea.v33i59.4485 | |
| dc.identifier.doi | https://doi.org/10.25100/cdea.v33i59.4485 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12640/3419 | |
| dc.language.iso | eng | |
| dc.publisher | Universidad del Valle | |
| dc.publisher.country | CO | |
| dc.relation.ispartof | urn:issn:0120-4645 | |
| dc.relation.ispartof | urn:issn:2256-5078 | |
| dc.relation.uri | https://cuadernosdeadministracion.univalle.edu.co/index.php/cuadernos_de_administracion/article/view/4485/8483 | |
| dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 International | * |
| dc.rights | info:eu-repo/semantics/openAccess | es_ES |
| dc.subject | Entry strategies | en_EN |
| dc.subject | Determinant factors | en_EN |
| dc.subject | Exportation | en_EN |
| dc.subject | International market | en_EN |
| dc.subject | Level of integration | en_EN |
| dc.subject | Estrategias de entrada | es_ES |
| dc.subject | Factores determinantes | es_ES |
| dc.subject | Exportación | es_ES |
| dc.subject | Mercado internacional | es_ES |
| dc.subject | Nivel de integración | es_ES |
| dc.subject.ocde | https://purl.org/pe-repo/ocde/ford#5.02.04 | |
| dc.title | International markets entry strategy determinants: an exploratory study in Peru | en_EN |
| dc.type | info:eu-repo/semantics/article | |
| dc.type.other | Artículo | |
| dc.type.version | info:eu-repo/semantics/publishedVersion | |
| local.author.orcid | https://orcid.org/0000-0001-9636-5183 | |
| oaire.citation.endPage | 19 | |
| oaire.citation.issue | 59 | |
| oaire.citation.startPage | 2 | |
| oaire.citation.title | Cuadernos de Administración | |
| oaire.citation.volume | 33 |
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