Effect of negative emotions in consumption during the COVID-19 pandemic: A study from Peru

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dc.contributor.authorRegalado-PezĂșa, Otto
dc.contributor.authorCarvache-Franco, Orly
dc.contributor.authorCarvache-Franco, Mauricio
dc.contributor.authorCarvache-Franco, Wilmer
dc.contributor.authorOrtiz-Soto, Maribel
dc.contributor.authorLarregui-Candelaria, Guisell
dc.date.accessioned2023-11-27T17:20:47Z
dc.date.available2023-11-27T17:20:47Z
dc.date.issued2023-11-03
dc.description.abstractThe research examines the negative consumer emotions generated by the perception of social networks or traditional media with consumer behavior during the covid_19 pandemic. The study was developed in Peru with a sample of 220 consumers; the design is quantitative and structural equations were used for data processing. The results indicate that social networks and traditional media are not related to negative emotions, but are related to the change in consumer behavior in the purchase of more products and new products. The research has theoretical implications since it provides evidence to the literature that the negative emotions generated during the covid_19 pandemic are related to changes in consumer behavior, which affect the purchase of more products and new products. The practical implications of the research is for businessmen on the causes of changes in consumer behavior generated during crises. like the COVID-19 pandemic.en_EN
dc.formatapplication/pdf
dc.identifier.citationRegalado-PezĂșa, O., Carvache-Franco, O., Carvache-Franco, M., Carvache-Franco, W., Ortiz-Soto, M., & Larregui-Candelaria, G. (2023) Effect of negative emotions in consumption during the COVID-19 pandemic: A study from Peru. PLoS ONE 18(11): e0293932. https://doi.org/10.1371/journal.pone.0293932
dc.identifier.doihttps://doi.org/10.1371/journal.pone.0293932
dc.identifier.urihttps://hdl.handle.net/20.500.12640/3651
dc.language.isoeng
dc.publisherPLOS
dc.publisher.countryUS
dc.relation.ispartofurn:issn:1932-6203
dc.relation.urihttps://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0293932&type=printable
dc.rightsinfo:eu-repo/semantics/openAccess*
dc.subjectConsumer behavioren_EN
dc.subjectEmotionsen_EN
dc.subjectSocial networksen_EN
dc.subjectCOVID 19en_EN
dc.subjectComportamiento del consumidores_ES
dc.subjectEmocioneses_ES
dc.subjectRedes socialeses_ES
dc.subjectCOVID 19es_ES
dc.subject.ocdehttps://purl.org/pe-repo/ocde/ford#5.02.04
dc.titleEffect of negative emotions in consumption during the COVID-19 pandemic: A study from Peruen_EN
dc.typeinfo:eu-repo/semantics/article
dc.type.otherArtĂ­culo
dc.type.versioninfo:eu-repo/semantics/publishedVersion
local.author.orcidhttps://orcid.org/0000-0001-6196-1479
oaire.citation.issue11
oaire.citation.startPagee0293932
oaire.citation.titlePLoS ONE
oaire.citation.volume18
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