Instrument selection for a study of sub cultural differences in Peru
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Date
2013
Journal Title
Journal ISSN
Volume Title
Publisher
University of California, Institute for Mathematical Behavioral Sciences
Fecha de fin de embargo
Redes Sociales
Citación
Citación APAAbstract
The interest and appreciation of the differences in cultural values between sub groups within countries is becoming relevant for Latin America due to rising urbanization, social tension and the effects of foreign investments and industrialization. However, few studies have sought to differentiate sub cultural values within Latin American countries, with industry and business academia largely relying on studies that use national measures based on mean scores. This paper, through reviewing the extant cross cultural business literature and Peru’s social history, determines the factors necessary for high quality cross cultural research and the issues will be required to be addressed when selecting or developing a suitable research instrument for sub-cultural studies within a nation state. These issues include defining the sub cultures, instrument sensitivity within a national cultural emic, responsiveness to subject’s response styles and an ability to measure the dimensional constructs appropriately.
Description
Keywords
Cross Cultural Studies, Sub Cultures, Latin America, Peru, Research Methodology, Estudios transculturales, Subculturas, América Latina, Perú, Metodología de la investigación
Citation
Morales Tristán, O., & Rees, G. (2013). Instrument selection for a study of sub cultural differences in Peru. World Cultures eJournal, 19(1), 1-19. https://escholarship.org/uc/item/08q435zx
