Rational or emotional user: the dual processing approach to understanding continuance usage

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dc.contributor.authorBravo, Edgardo
dc.contributor.authorOstos, Jhony
dc.date.accessioned2023-07-14T19:38:50Z
dc.date.available2023-07-14T19:38:50Z
dc.date.issued2023
dc.description.abstractUnderstanding why users continue or discontinue using specific technology is vital for its providers. Existing literature has explored the reasons for continuance and discontinuance by taking into account both rational and emotional factors. However, one question remains unanswered: Why do some users depend more on rational factors for decision-making, while others rely more on emotional factors? This study addresses this question by integrating cognitive decision-making styles and the fear of making incorrect decisions into traditional continued usage models. Data were gathered from 285 TV users and analyzed using structural equation modeling. The results demonstrate that the introduced constructs moderated the direct effects of rational and emotional factors. The contribution of the study lies in incorporating the underlying cognitive processes of decision-making. It presents two actionable variables that managers can utilize to categorize their customers and enhance the effectiveness of their use continuance strategies.en_EN
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dc.formatapplication/pdf
dc.identifier.citationBravo, E., & Ostos, J. (2023). Rational or emotional user: the dual processing approach to understanding continuance usage. Information Resources Management Journal, 36(1), 1-20. https://doi.org/10.4018/IRMJ.325241
dc.identifier.citationBravo, E., & Ostos, J. (2023). Rational or emotional user: the dual processing approach to understanding continuance usage. Information Resources Management Journal, 36(1), 1-20. https://doi.org/10.4018/IRMJ.325241
dc.identifier.doihttps://doi.org/10.4018/IRMJ.325241
dc.identifier.urihttps://hdl.handle.net/20.500.12640/3476
dc.language.isoeng
dc.publisherIGI Global
dc.publisher.countryUS
dc.relation.ispartofurn:issn:1040-1628
dc.relation.ispartofurn:issn:1533-7979
dc.relation.urihttps://www.igi-global.com/gateway/article/full-text-pdf/325241
dc.rightsAttribution 4.0 International*
dc.rightsinfo:eu-repo/semantics/openAccesses_ES
dc.subjectCognitive-Experiential Theoryen_EN
dc.subjectContinuanceen_EN
dc.subjectDecision Stylesen_EN
dc.subjectDual-Processingen_EN
dc.subjectFear of Invalidityen_EN
dc.subjectTVen_EN
dc.subjectTeoría cognitivo-experienciales_ES
dc.subjectContinuaciónes_ES
dc.subjectEstilos de decisiónes_ES
dc.subjectProcesamiento duales_ES
dc.subjectMiedo a la invalidezes_ES
dc.subjectTVes_ES
dc.subject.ocdehttps://purl.org/pe-repo/ocde/ford#5.02.04
dc.titleRational or emotional user: the dual processing approach to understanding continuance usageen_EN
dc.typeinfo:eu-repo/semantics/article
dc.type.otherArtículo
dc.type.versioninfo:eu-repo/semantics/publishedVersion
local.author.orcidhttps://orcid.org/0000-0001-8446-9057
oaire.citation.endPage20
oaire.citation.issue1
oaire.citation.startPage1
oaire.citation.titleInformation Resources Management Journal
oaire.citation.volume36
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