JEFAS (antes Cuadernos de Difusión) Vol. 10 Nº 18-19 (2005)

URI permanente para esta colecciónhttps://hdl.handle.net/20.500.12640/4093

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  • Miniatura
    Ítem
    Oro de los Andes
    (Universidad ESAN. ESAN Ediciones, 2005-12-30) Morán, María Rosa
    This case study poses the problem of a mining company and their activities in the Ancash Department. Despite the vast quantity of natural and cultural resources in the region, the communities are not developed, lacking government services and access routes. In this context,the company decides to enact a program that would increase tourist activity, with the intention of generating more wealth in the region, and as a means to develop competitive advantages and a sustainable source of income and employment for the community.
  • Miniatura
    Ítem
    Una misión educativa
    (Universidad ESAN. ESAN Ediciones, 2005-12-30) Brown, Ofelia
    This case study describes an initiative by a computer engineer to develop an innovative teaching method. The company providing financial support has as their sole motivation the altruistic purpose of improving education in Peru. After enacting the program, the people involved decided to forma non-profit association in order to collect donations and assure the resources that will allow the project’s expansion. The story unfolds in the city of Lima, Peru, in May of 2005.
  • Miniatura
    Ítem
    Matemáticas en el Perú: un caso de responsabilidad social
    (Universidad ESAN. ESAN Ediciones, 2005-12-30) Arias, Norma
    A renowned corporate group states that there is a very important relationship between the development and the educational level of a people, and so decides to improve the mathematics school program as a way to improve academic performance. It starts by developing school texts with a new methodology and then, sponsored by other companies, it donates them to public educational institutions around the country. Shortly after, the program, Math for Everyone, seeks to increase its coverage and leaps to a virtual format, with an interactive proposal geared towards fun and games in order to catch the child and teenager’s attention.
  • Miniatura
    Ítem
    Willoq: un caso de turismo vivencial
    (Universidad ESAN. ESAN Ediciones, 2005-12-30) Abarca, Alfredo
    The Willoq community and Peruvian Odyssey have joined efforts in order to bring the everyday life of the high Andean communities in the area of Ollantaytambo closer to tourists. This is known as «existential tourism», and has as a basic premise the preservation of the Andean Man’s customs and traditions. Perhaps the magic and charm experienced by those who visit the Willoq community resides in the vast and diverse landscape in front of them, as well as in the various cultural manifestations that are so different to theirs in terms of: organization, economy, religion, and a sustainable interaction through time with the environment. But we can also see the crude reality and difficulties of the Willoq community, as well as the illusion and hope with which they view an ever more globalized world.