JEFAS (antes Cuadernos de Difusión) Vol. 1 Nº 2 (1992)
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Item Metadata only Laboratorios Senosiain S.A. de C.V.: primero la familia y después el negocio(Universidad ESAN. ESAN Ediciones, 1992-09-30) Espinosa Gamboa, Emilio L.The present case is about the evolution of a family business whose beginning dates back to the early XX century. Having been a modest provincial pharmacy, over the years it became one of the most important pharmaceutical laboratories in Mexico. The main objective of the case is to detect the business strategy that has prevailed in each of the stages corresponding to the three generations of the Senosiain family and to explore how the strategy, both familiar and business, could be modified as a vision for the future, thinking about the imminent maturity of the next generation, and considering the profound changes that could occur in the environment, both national and international. In addition, it is worth highlighting the value of the strategic definition of a company, rebuilding and analyzing its tradition and its historical development as additional elements to evaluate its forces, weaknesses, values, among others. This case may also be suitable for discussing and analyzing the peculiar problems and characteristics of family businesses.Item Metadata only El gerente y la cultura de las empresas en el Paraguay(Universidad ESAN. ESAN Ediciones, 1992-09-30) García de Benavides, ConsueloIt gives an approach about management, its styles and the culture of Latin American companies – topics dealt with sparsely and marginally – from Paraguay’s case which country is unique to the rest of the continent. The basic hypothesis is that the social system significantly influences the companies and those who work in it, shaping a style of management and culture typical of those companies and with which their identity is formed. The research, exploratory, was conducted based on three observation elements: in-depth interview, opinion interview and Paraguayan history. It was possible to prove the validity of the theoretical model developed and it was found that the culture of the company is the result of social, economic, political and cultural development and the predominant archetypal dynamics in society and not the simple statement of values and beliefs divorced from the conditions that create the forms of organization. Paraguayan companies were also found to be characterized by traditional management styles and paternalism; their managers believe that managing means applying classic management models, which prevents them from generating their own models that take advantage of the potentials of society and culture.Item Metadata only Inversión en capital humano: la percepción de los directivos de empresa(Universidad ESAN. ESAN Ediciones, 1992-09-30) Vera, José CarlosResearch dedicated to prevention in health matters, specifically that related to the worker in the company and that related to the care of the mother and the child in the framework of family planning. In-depth interviews and surveys were applied to the general, administrative and financial managers of a sample of representative companies of their sector that had a considerable female population. It was sought to determine the perception of managers regarding social benefits, health prevention, family planning and the current offer of prevention services. An attempt was also made to evaluate the current situation of preventive health services in companies. Among other findings, it is found that managers do not have internalized the concept of prevention as a way to avoid the deterioration of the health of workers and, therefore, to increase their productivity. Regarding family planning, they do not conceive it as a form of prevention nor do they manage to clearly establish the relationship between income, nutrition and good health. They are more interested in disease prevention than in well-child control, gynecological control, pregnancy and childbirth.Item Metadata only Comentarios sobre el entorno empresarial: la variable política(Universidad ESAN. ESAN Ediciones, 1992-09-30) Silva Vegas, GerardoIt aims to provide the manager, in his capacity as the leader of an organization that produces goods or services for society, an analytical instrument that allows him to decompose the most complex external factor: the political variable, understood as power relations, the interaction of social groups with different or antagonistic interests, and decision-making by socially powerful subjects that affects the whole. To approach the compression of this variable, an analytical instrument is proposed which combines four dimensions: contradiction between capital and labor, contradiction between State and civil society, contradiction between violence and peace and national contradiction (between protectionism and globalization or between nationalism and internationalism). Other dimensions are conceivable; however, what is important is the usefulness of the analytical method for the stated purposes. The analysis of the political variable will allow the company’s adequate understanding and, consequently, the possibility of predicting its behavior and anticipating the events.Item Metadata only Temperatura S.A(Universidad ESAN. ESAN Ediciones, 1992-09-30) Valdez Flórez, EnriqueCase study on a company that, due to little interest in the proper use of the computer system, makes a serious mistake that causes serious damage to one of its main customers. The objective is to motivate students in the matter of how difficult it is to understand the technology that others master, which often puts the manager at a disadvantage compared to others and arouses in him mistrust or suspicion towards his subordinates. Students will surely find that the central problem lies in the lack of adequate planning, which should not be rejected as bad. However, the teacher, with appropriate questions, should ensure that students realize the permanent danger of being technological outdated or having contempt for unknown technology. And he should encourage in them a willingness to be more cautious when they perceive information they do not understand and to take advantage of opportunities that significantly benefit those who seize them.Item Metadata only Laboratorio Burbujas de Amor(Universidad ESAN. ESAN Ediciones, 1992-09-30) Ortega Meneses, LuisIn the present case study, the shrimp larvae laboratory «Bubbles of Love», dedicated for providing larvae of this crustacean to shrimp companies, receives the proposal to supply a large company of the field, which would involve almost doubling its current production, but its installed capacity only allows it to increase by 25%. Therefore, if they decide to serve a new customer, they must find out how to finance the necessary investment for the expansion of facilities. The general conditions of the customer’s proposal, the background of the organization, the characteristics of the industry, the marketing of the product, the characteristics of the environment and different financing options are presented as well. The resolution of the case requires analyzing the information provided in order to determine the actual situation of the company and its financial capacity, the evaluation of different sources of financing as well, too.Item Metadata only Gestión y política industrial en sectores de alta tecnología: el caso de los semiconductores(Universidad ESAN. ESAN Ediciones, 1992-09-30) Carter, Shelby H.; Cooper, William W.; Kozmetsky, George; Sinha, Kingshuk K.; Sun, Dee BruceThis case analyzes what elements could entail in the United Stated industrial policy, giving a special emphasis on permanent changing modern high-tech industries environment. At the same time, it is sought to demonstrate that the correct orientation should be aimed to the intensive research and closely related to technological developments. It is argued that change and a flexible response are the necessary ingredients of an industrial policy aimed to meet the requirements of this industry. It specifically focuses on semiconductor companies to illustrate what sector like this could entail for public policy. This sector faces in complex ways a situation of continuous change and interaction through all the stages and processes from products. The behavior of this industry leads to misinterpretations and can lead to apply wrong policies.
