3. Investigación
URI permanente para esta comunidadhttps://hdl.handle.net/20.500.12640/4065
Esta colección reúne las contribuciones de acceso abierto realizadas por los docentes e investigadores de la Universidad ESAN, publicadas en fuentes académicas externas. Los trabajos aquí incluidos abarcan una amplia gama de temas de relevancia académica y profesional, y están orientados a fortalecer el conocimiento y el impacto de la investigación en diversas disciplinas. Estos estudios están disponibles para el público en general, promoviendo la difusión y el intercambio de conocimientos en beneficio de la comunidad académica y de la sociedad.
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Ítem Acceso Abierto Segmentation by motivations in religious tourism: A study of the Christ of Miracles Pilgrimage, Peru(Public Library of Science, 2024-05-16) Carvache-Franco, Mauricio; Regalado-Pezúa, Otto; Carvache-Franco, Orly; Carvache-Franco, WilmerThe present study, focused on pilgrimages as part of religious tourism, aimed to achieve the following objectives: Identify the motivations of the demand for religious tourism focused on pilgrimages; analyze the segmentation of the demand; identify the relationship between demand segments with satisfaction and loyalty; and establish the sociodemographic aspects that characterize demand segments. The study was conducted during the Pilgrimage of the Christ of Miracles in Lima, Peru. The sample was taken on-site from 384 tourists. The statistical techniques used were factor analysis and the k-means clustering method. The results reveal five motivational dimensions: Religious Experience, Belief Experience, Escape, Touristic Experience, and Shopping. Three attendee segments were also identified: Believers, related to belief experience; Religious, related to religious experience; and Passive, tourists with low motivations. The Religious segment had the highest satisfaction and loyalty levels among these groups. Sociodemographic differences were also found in the demand segments. The findings will contribute to management guidelines for destination administrators with religious events and provide insights into academic literature.Ítem Acceso Abierto Perceived value and its relationship to satisfaction and loyalty in cultural coastal destinations: a study in Huanchaco, Peru(PLOS, 2023-08-01) Regalado-Pezúa, Otto; Carvache-Franco, Mauricio; Carvache-Franco, Orly; Carvache-Franco, WilmerCoastal tourism offers a wide variety of activities related to nature and culture in a sustainable environment. The present study in a coastal destination with cultural characteristics aims to (i) establish the dimensions of perceived value, (ii) determine the relationship between perceived value and satisfaction, and (iii) identify the relationship between perceived value and loyalty in variables such as return, recommendation, and word of mouth in a cultural coastal destination. This quantitative research used a sample of 384 valid questionnaires collected in Huanchaco, Peru, a city next to the Pacific Ocean, being a coastal destination with cultural potential. Factor analysis and multiple regression were applied for data analysis. The results show three dimensions of value perceived by tourists in coastal destinations: emotional and social value, economic value, and functional value. Of these, emotional and social value is the most salient predictor of tourist satisfaction and loyalty. These results will serve as management guides for cultural coastal destination managers and contribute to the academic literature.Ítem Acceso Abierto Diagnóstico de la educación técnica en Perú: alcances para el desarrollo de programas en gestión(Universidad Miguel de Cervantes, 2019-07-30) Regalado-Pezúa, Otto; Toro Galeano, Manuel LeonardoThe main objective of this article is to know the current situation of technical higher education in Peru, in particular in management programs. To do this, using secondary sources and in-depth interviews with experts, an exploratory work was carried out that consisted of analyzing from the point of view of demand, where the technical training needs that the market requires were observed; as well as, an analysis from the point of view of the offer, where the development and investment opportunities were observed, in particular of the private offer, to cover the gap of unsatisfied needs of the employers.Ítem Acceso Abierto Bases for the digital transformation of the productive sector: an exploratory study of key competencies in Peru(ESIC, 2021-10-30) Regalado-Pezúa, Otto; Toro Galeano, Leonardo; Horna-Saldaña, C. J. P.The main objective of this research is to determine the basis of the key competencies necessary to achieve the digital transformation of public and private organizations in Peru. With this objective in mind, the conceptual framework involves the definition of a digital transformation in organizations and their impact on those organizations. Secondly, the article presented the results of the exploratory fieldwork conducted through in-depth interviews with ten executives from different productive sectors and analyzed them through content analysis. From this exploratory study, it concludes that all the experts interviewed agree on: i) the urgency of initiating a digital transformation process in small, medium, and large companies; ii) the need for training in digital transformation for company employees in all functional lines, giving priority to the commercial area; and iii) investment in the implementation process starting with cybersecurity and big data due to the impact on the operational and commercial results of the companies.
