3. Investigación
URI permanente para esta comunidadhttps://hdl.handle.net/20.500.12640/4065
Esta colección reúne las contribuciones de acceso abierto realizadas por los docentes e investigadores de la Universidad ESAN, publicadas en fuentes académicas externas. Los trabajos aquí incluidos abarcan una amplia gama de temas de relevancia académica y profesional, y están orientados a fortalecer el conocimiento y el impacto de la investigación en diversas disciplinas. Estos estudios están disponibles para el público en general, promoviendo la difusión y el intercambio de conocimientos en beneficio de la comunidad académica y de la sociedad.
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Ítem Acceso Abierto Optimización de los motores de búsqueda en el afianzamiento de marca(Universidad de los Andes, 2024-01-13) Salas Coz, Erwin; Ostos, Jhony; Velazco Ramos, CarmenIntroduction: During the health crisis due to the pandemic, SMEs had not developed their brand on online internet channels, and they were forced to integrate into virtual commerce. Despite the efforts made by SMEs, they have low levels of virtual digitisation in relation to large companies. This paper aims to analyse the implementation of the Internet search engine optimisation (OMB) methodology in brand consolidation. Method: A case study was developed in a small company in Lima, Peru. The research results show that the OMB promotes brand consolidation, which means that the OMB methodology can be extended to other small companies to improve their brand positioning.Ítem Acceso Abierto Factores que influyen en la rentabilidad de las micro y pequeñas empresas en tiempos de contingencia(Universidad Pablo de Olavide, 2024-06-20) Hernández Jiménez, Araceli; Cáceda Quispe, MarisolThe objective of this research is to analyze the factors that influence the profitability of Micro and Small Enterprises in Peru, in the face of the problems derived from Covid-19, with the purpose of contributing to the literature on the study of business behavior during crises, from the perspective of the contingency theory. In order to carry out the research, a quantitative study was carried out with a sample of 291 companies in the commercial and service sector in Lima, Peru. The results of the logistic regression analysis show that only two groups of variables were significant: environment and size, while the group of variables that influence technology was not significant in generating the profitability of the company.Ítem Acceso Abierto Evaluación del desperdicio de alimentos: normas y acciones para fomentar la circularidad en Perú(Pontificia Universidad Católica del Perú, 2024) Huiman Cruz, AlbertoPopulation growth generates a greater demand for food, thus increasing food waste. The fight against this problem began in several countries with strict regulations managing food waste. In the case of Peru, an analysis of progress in the field is presented. The objective of the article is to analyze the management of food waste in Peru and worldwide, both in terms of regulations and current situation; for this purpose, a bibliographic review was conducted taking into account the guidelines of circularity in food. The results obtained demonstrate deficiencies in both Peruvian and global regulatory frameworks, with the exception of Europe. The increase in food waste generation was analyzed globally in households, retail establishments, and the service industry. Countries share concerns about the increase in waste and seek to align themselves with the circularity model. In the case of Peru, this implies modifying and improving regulations with the involvement of relevant stakeholders. Therefore, actions are proposed to promote circularity in food management with a sustainability vision, such as proposals for national actions and basic principles, with collaboration between industries, government, and civil society.Ítem Acceso Abierto Discusión de los roles de las actividades de la empresa, los consumidores y los grupos de interés en el cambio del valor de las marcas(Escuela de Posgrado Newman S.A.C., 2023-01-30) Reynoso Espinoza, Deivit Wilfredo; Arbaiza Fermini, LydiaThis essay discusses some of the groups and roles that should be considered in the analysis of brand value changes. The active and passive roles that they have are considered: the activities of the company, the interest groups of the company and the consumers. The activities of the companies are linked to the value of the brands directly through their products, but especially through the experience, identity, and morality of their processes. Stakeholders add the perspective generated by the company's ethical image to the value of brands, such as environmental responsibilities, their integrity, and the creation of shared value. Consumers are the main modifiers of brand value. These not only link the value of the product acquired with the satisfaction of the need, but also add social constructs that identify, distinguish, and can classify companies, modifying their value, thanks to physical and virtual word of mouth (social networks). This essay is especially important because in recent years the number of companies whose brands exceed their traditional assets in value has increased, and additional analysis is needed to understand this phenomenon.Ítem Acceso Abierto Importancia del gobierno corporativo y estructura de capital en las empresas listadas en la Bolsa de Valores de Lima. Caso Alicorp(Universidad de los Andes, 2023-06-22) Lizarzaburu B., Edmundo R.; Burneo F., Kurt; Ostos M., Jhony; García, ConradoCorporate Governance is a tool to establish a balance between internal and external stakeholders (Torre, 2005). This document aims to share the conventions regarding corporate governance and interest groups, those that may be useful in the Peruvian context, as well as the impact of the application of good corporate governance practices on, besides the environment, profitability and organization benefits. In this sense, we propose that the correct management in the application of Corporate Governance will improve the performance of the company. The research will first present a theoretical framework on corporate governance and interest groups, followed by the study case carried out on the company Alicorp S.A.A. which contains, first, a description of the macroeconomic and domestic environment, followed by the analysis of Corporate Governance practices, stakeholder management and, briefly, the economic-financial performance of the 2010-2015 period.Ítem Acceso Abierto Integrando la conservación de la biodiversidad en la toma de decisiones a nivel local: un estudio de la disposición a pagar en el parque nacional Yanachaga-chemillen(Universidad Autónoma de Chile. Instituto Chileno de Estudios Municipales, 2023-10-30) Mogollón, Raymundo; Orihuela, Carlos; Diaz, Sabrina; Dávila, JoséUnderstanding the willingness to pay for biodiversity conservation improves the decision-making process for local governments in countries like Peru, characterized by ineffective development of public policies to protect the environment. During the first quarter of 2020, 2,414 surveys were conducted to measure the willingness to pay for biodiversity conservation in the Yanachaga-Chemillén National Park, in Peru. The results revealed that the willingness to pay is approximately $6 per household, which is relevant not only because it provides information on how the local population values this aspect but also because it has direct implications for the formulation and implementation of environmental conservation policies in the region.Ítem Acceso Abierto Evaluando las condiciones de racionalidad y plausibilidad en la valoración de conservar la biodiversidad de un país megabiodiverso: el caso del Manu en Perú(Asociación Española de Economía Agroalimentaria, 2023-06-26) Dávila, José; Vásquez-Lavín, Felipe; Enrique Orihuela, Carlos; Ponce Oliva, Roberto D.; Lavado-Solis, Karol; Paredes-Vilca, Oscar; Mogollón Ñañez, Raymundo; Díaz, SabrinaAccording to NOAA, the results of an economic valuation are applicable as public policy if they fulfill two conditions: rationality and plausibility. In this study, we carried out the valuation of biodiversity conservation in Manu National Park in Peru (a megabiodiverse country), based on three representations: species, habitat and functionality. We identify sensitivity to scope in most of the attributes used. When we add socioeconomic characteristics, we identify that gender and salary levels affect preferences. Our total analysis shows that number of threatened plant species and functionality better fulfill both conditions.Ítem Acceso Abierto Modelo de simulación de apendicectomía abierta en la educación virtual para estudiantes de medicina durante la pandemia de COVID-19(Academia Mexicana de Cirugía A.C., 2023) Cornejo-Carrasco, Consuelo E.; Gonzales-Menéndez, Magdiel J. M.; Hinostroza-Castillo, Raúl; Flores-Yábar, José R.; Carrasco-Rivera, Consuelo E.Objective: To evaluate the skills achieved by the undergraduate medical student in performing an open appendectomy and purse string in the simulation model created, to evaluate the degree of satisfaction of its use and to determine its costs. Method: Pre-experimental, prospective and longitudinal study. The skills achieved by 24 undergraduate medical students in performing an open appendectomy and purse string in the simulator were evaluated using the OSATS (Objective Structured Assessment of Technical Skills) through virtual teaching. A survey was conducted to the students to evaluate the simulator and its costs were determined. Results: There was a significant increase in the OSATS of the skills achieved, from 7 (pre-test) to 26 ± 5.71 points (final post-test) (p = 0.0001) and reduction in the operative time from 12 ± 3.81 minutes (first post-test) to 8 ± 2.02 minutes (final post-test) (p = 0.0001). 41% of the students were totally satisfied with the achievements obtained and 59% partially satisfied. The cost of the simulator was 4.64 USD. Conclusions: The students achieved an improvement in their skills in the surgical technique. This simulation model is low cost and presents an adequate level in the satisfaction of the achievements obtained by the students.Ítem Acceso Abierto Reflexiones sobre la regulación de la eutanasia, el derecho a la vida y a la dignidad: el caso Ana Estrada, Perú(Open Access Publications LLC, 2023-03-11) Pulido Del Pino, Natali Juliana; Chero Vergaray, Rosmery Catherine; Arias Soto, Nikol; Pulido Capurro, Victor ManuelObjective: The purpose of this article is to analyze the concept of euthanasia and its relationship with the rights to life and dignity, as well as the evolution of its legalization in the different legal systems of the world and, especially, in Peru, in the context of the recent award issued by the Supreme Court, on July 27, 2022, regarding the Ana Estrada’s Case. Method: The methodological approach is a qualitative research. It is a doctrinal research, based on human rights, constitutional law, comparative law, and alludes to the jurisprudence on the subject at a national and international level. Results: The results allude to the rights to free disposition of the body, to life and to human dignity, as axes to make assisted death possible. This is a doctrinal research based on human rights, constitutional law, comparative law, and alludes to the jurisprudence on the subject at the national and international level. The relevance of this article relies on comparing how it has been the inclusion of euthanasia to the legal framework in the different legal systems until reaching the Peruvian one. Conclusions: The contribution made, evidences the recognition of the legality of euthanasia in the different legal systems, as well as values in Peruvian law, the impact of the issued award that has recognized for the first time, in its history, the right to a dignified death, which is already a milestone on which we must continue to analize.Ítem Acceso Abierto El nuevo lujo y el Luxury Law: una mirada al presente y futuro(Universidad de Lima, 2023-06-19) Fasson Llosa, AnnalucíaThe luxury law is a new specialization of law that consists of advising all companies that are dedicated, in their different categories, to the luxury economic sector. Likewise, in this article we will explain what the new luxury consists of and how the law is contributing to its development through the use of technology and sustainability.
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