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URI permanente para esta comunidadhttps://hdl.handle.net/20.500.12640/4147

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Fecha de inicio: 2023Idioma: search.filters.itemlanguage.Inglés

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  • Miniatura
    ÍtemRestringido
    Holistic evaluation of the current situation of an organic banana exporter medium-size Peruvian company: What alternatives does Anpro have to remain competitive in the sector and profitable to shareholders?
    (Universidad ESAN, 2023) Campos Scattolon, Diego Enrique
    I used a two-stage methodology. Firstly, I analyzed the current situation of the company, including its operations, profitability, and how other companies in the banana sector are functioning. This helped me gain a better understanding of the company. In the second stage, I applied Design Thinking to establish new strategic targets based on the attributes that were important to the stakeholders. These targets aimed to maintain the company's profitability and sustainability. In the initial stage, it has been observed the lack of strategic planning based on customers' and farmers' preferences, absence of cost analysis, no cash flow projections, and insufficient management in Piura. Following the second stage, after analyzing the feedback from stakeholders during interviews, nine strategic recommendations have been proposed. These include auditing inventories, implementing backward vertical integration, restructuring short-term liabilities to long-term, hiring a new production manager, developing key performance indicators, creating a loyalty program with farmers, investing in live reports using ERP (SAP), diversifying the customer base, and investing in tractors/trucks. Based on the available evidence, it appears that ANPRO has the ability to thrive as a successful and enduring business. The product is in demand, customers are showing interest, and farmers have placed their trust in ANPRO. However, in addition to making internal changes, the company must urgently seek out a finangcial institution willing to provide sustainable, long-term funding, as well as consider recommendations for reprofiling and backward vertical integration.
  • Miniatura
    ÍtemAcceso Abierto
    Financial strategies for a small company in Latin America to face a pandemic: a SME case in Peru
    (Universidad ESAN, 2023) Loloy Huaringa, Diego Fernando
    In this document is carried out at first, a literature investigation about the economic impact produced by a pandemic and the financial strategies recommended by numerous authors in order to summarize the main economic consequences of a pandemic and the principal financial strategies to face them. Subsequently, using methodological tools, such as questionnaires and direct observation, are tested the efficiency of this financial strategies in a small and medium enterprise (SME) in Peru, to then expand the results by applying the tool in a reduced version to other SMEs in different sectors in Latin America. Although the study showed interesting results for these particular cases, these are insufficient to provide a general rule for a large number of companies; however it offers a useful tool for finance managing in SME and could be used as a astarting point for future research related to this topic.