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dc.contributor.authorAller De Las Casas, Gonzalo Felipe
dc.contributor.authorOrtiz Calvo, Rafael Enrique
dc.coverage.spatialCanadá
dc.date.accessioned2018-11-27T17:39:57Z
dc.date.available2018-11-27T17:39:57Z
dc.date.issued2018
dc.identifier.urihttps://hdl.handle.net/20.500.12640/1472
dc.description.abstractOur path to acquiring customers while building a community around our brand initiates with creating a true home brewing experience. Educating our customers and potential users through engaging and relevant content-based marketing is the most efficient path to creating value and capturing the attention of our target market as the referential home brewing solution. Easy Brewers is therefore focused on repeatedly providing a growing base of customers initially via the sales of our turnkey brew kit and subsequently with a subscription-based product offer with our rechargeable beer ingredient packs. The latter component of our product offering serving as the reinforcing and experiential portion in the brewing journey. Reaching and enabling our community via online e-commerce is the main channel to access our target customers and simultaneously our retail and craft beer community presence will add to our strategic goals. The combination of both our online and offline interactions with our customers will act as a tool to increase engagement with the specific goal of maintaining a solid rate of retention within our customer base.en_EN
dc.formatapplication/pdfes_ES
dc.language.isoenges_ES
dc.publisherUniversidad ESANes_ES
dc.rightsinfo:eu-repo/semantics/closedAccesses_ES
dc.subjectPlanificación de la empresaes_ES
dc.subjectProductos nuevoses_ES
dc.subjectCervezaes_ES
dc.subjectIndustria cerveceraes_ES
dc.subjectComercio electrónicoes_ES
dc.subjectHogares_ES
dc.titleEasybrewers business planen_EN
dc.typeinfo:eu-repo/semantics/masterThesises_ES
thesis.degree.nameMaestro en Administraciónes_ES
thesis.degree.grantorUniversidad ESAN. Escuela de Administración de Negocios para Graduadoses_ES
thesis.degree.disciplineAdministraciónes_ES
dc.publisher.countryPEes_ES
dc.subject.ocdehttps://purl.org/pe-repo/ocde/ford#5.02.04es_ES
renati.author.dni42827370
renati.author.pasaporte112180762
renati.typehttp://purl.org/pe-repo/renati/type#tesises_ES
renati.levelhttp://purl.org/pe-repo/renati/level#maestroes_ES
renati.discipline413017es_ES
dc.type.otherTesis de Maestría


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