Motivations and influencing factors in wine consumption : peruvian market
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Date
2016
Journal Title
Journal ISSN
Volume Title
Publisher
Universidad ESAN
Redes Sociales
Citación
Citación APAAbstract
The present study explores the main influencing factors and motivations for wine consumption in Peru. The purpose is to identify at what extent each factor causes an effect on the wine consumer behavior, understanding key aspects such as the reasons for drinking wine, the wine buying decision-making process and the context of consumption influence. Each aspect will be analyzed taking into account the different wine consumers segments. The research will be focused on Peruvian wine consumers.
Description
Keywords
Comportamiento del consumidor, Preferencias del consumidor, Demanda de consumo, Consumo, Vino
