How to manage the development of a global concept in different countries : the case of BBVA in Belgium and Peru
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Date
2016
Journal Title
Journal ISSN
Volume Title
Publisher
Universidad ESAN
Redes Sociales
Citación
Citación APAAbstract
“The revolution of the little things”, this is the name BBVA is nowadays calling the digital movement they are carrying out worldwide; the Spanish group, present in 31 countries serving over 51 million clients across the world, has taken the next step in banking technology developing online platforms for computers, smartphones and tablets hence the customers can go to the bank without going physically to the bank. The idea is revolutionary, BBVA wants more clients but not inside the bank agencies every day, they want more clients working in a business project, running a successful transnational company, managing their personal investments or maybe just sharing some family time; what BBVA wants to show is the fact that an individual, an SME, a company, a corporation and an institution can follow their business doing their banking transactions from the most comfortable place they can find.
Description
Keywords
Bancos comerciales, Banca electrónica, Operaciones bancarias, Política y estrategia empresarial, Estudios de casos
