Relación entre el marketing interno y el compromiso organizacional en el call center IBR Perú 2018

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dc.contributor.advisorDávila Revoredo, Daniel
dc.contributor.authorPalomino Meneses, David
dc.date.accessioned2019-03-19T17:31:27Z
dc.date.available2019-03-19T17:31:27Z
dc.date.issued2018
dc.description.abstractThe main objective of the research work was to determine if there is a relationship between internal marketing and the organizational commitment of the IBR Peru Call Center operators in the year 2018. The research design is non-experimental of cross section because the variable of study will not be manipulated and the level of study is descriptive correlational. The survey was measured with the Likert scale and was applied to 100 workers of the company Call Center IBR Peru. This study concluded that the development of employees has been partially because the company does not comply with the established promises since, it did not give the complete information to be able to obtain the benefits or incentives for the fulfillment of goals, likewise, the personnel considers important the trainings established by the company but not in the majority are talks and not certified training, with the trainers being the most experienced personnel.en_EN
dc.formatapplication/pdfes_ES
dc.identifier.urihttps://hdl.handle.net/20.500.12640/1490
dc.language.isospaes_ES
dc.publisherUniversidad ESANes_ES
dc.publisher.countryPEes_ES
dc.rightsAtribución 2.5 Perú*
dc.rightsinfo:eu-repo/semantics/openAccesses_ES
dc.rights.urihttps://creativecommons.org/licenses/by/2.5/pe/*
dc.subjectMarketing Internoes_ES
dc.subjectCentro de atención de llamadases_ES
dc.subjectSatisfacción en el trabajoes_ES
dc.subjectAdministración de recursos humanoses_ES
dc.subjectProductividad del trabajoes_ES
dc.subject.ocdehttps://purl.org/pe-repo/ocde/ford#5.02.04es_ES
dc.titleRelación entre el marketing interno y el compromiso organizacional en el call center IBR Perú 2018es_ES
dc.typeinfo:eu-repo/semantics/bachelorThesises_ES
dc.type.otherTrabajo de investigación
renati.advisor.dni07788816
renati.advisor.orcidhttps://orcid.org/0000-0001-9301-8944
renati.author.dni40037096
renati.discipline413026es_ES
renati.jurorVáldez Salas, Mario
renati.jurorCastro Gamarra, Giannina María
renati.levelhttps://purl.org/pe-repo/renati/level#bachilleres_ES
renati.typehttps://purl.org/pe-repo/renati/type#trabajoDeInvestigaciones_ES
thesis.degree.disciplineAdministración con mención en Dirección de Empresases_ES
thesis.degree.grantorUniversidad ESAN. Facultad de Ciencias Económicas y Administrativases_ES
thesis.degree.nameBachiller en Administración con mención en Dirección de Empresases_ES
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