Hermes Law - Capstone Experience

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dc.contributor.authorFernández La Torre, Estefany Mariester
dc.date.accessioned2018-11-23T22:15:26Z
dc.date.available2018-11-23T22:15:26Z
dc.date.issued2018
dc.description.abstractThe following thesis is a researching project to assist Hermes Law company to overcome challenges regarding pricing and marketing facing the legal industry in the United States. As part of the Double Degree program within Esan University and the University of Dallas, I was a participant of the Capstone Team that developed this project. The principal objective of this work was to research the Legal Industry, specifically regarding to price strategy and advise Hermes Law what would be the best option they could take. Hermes Law desired to have an innovative way of pricing their services and we had several reunions with them to fully understand what they were expecting as our Capstone Client. To start, the Capstone Team executed primary and secondary analysis in the Legal Industry. After gathering and analyzing all the relevant information, we dedicated various weeks in developing attractive models to cover the expectations and needs of our client, Hermes Law. Finally, we also developed a marketing strategy to implement and attract clients through emphasizing the benefits of applying our proposal.en_EN
dc.formatapplication/pdfes_ES
dc.identifier.urihttps://hdl.handle.net/20.500.12640/1456
dc.language.isoenges_ES
dc.publisherUniversidad ESANes_ES
dc.publisher.countryPEes_ES
dc.rightsAtribución 2.5 Perú*
dc.rightsinfo:eu-repo/semantics/openAccesses_ES
dc.rights.urihttps://creativecommons.org/licenses/by/2.5/pe/*
dc.subjectAsistencia letradaes_ES
dc.subjectAbogadoses_ES
dc.subjectEstrategias de mercadeoes_ES
dc.subjectFijación de precioses_ES
dc.subjectModeloses_ES
dc.subject.ocdehttps://purl.org/pe-repo/ocde/ford#5.02.04es_ES
dc.titleHermes Law - Capstone Experienceen_EN
dc.typeinfo:eu-repo/semantics/masterThesises_ES
dc.type.otherTesis de Maestría
renati.author.dni45824915
renati.discipline413017es_ES
renati.jurorChávez-Bedoya Mercado, Luis C.
renati.levelhttp://purl.org/pe-repo/renati/level#maestroes_ES
renati.typehttp://purl.org/pe-repo/renati/type#tesises_ES
thesis.degree.disciplineAdministraciónes_ES
thesis.degree.grantorUniversidad ESAN. Escuela de Administración de Negocios para Graduadoses_ES
thesis.degree.nameMaestro en Administraciónes_ES
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