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URI permanente para esta colecciónhttps://hdl.handle.net/20.500.12640/4067
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Ítem Acceso Abierto Effects of CSR and CR on business confidence in an emerging country(MDPI, 2020-06-26) Del Brio, Jesús; Lizarzaburu Bolaños, EdmundoCorporate social responsibility has been one of the main pillars of development for companies in developed countries and studies are being conducted for developed countries and the productive sector of the economy. Therefore, the main objective of this paper is to analyze the relationship between corporate social responsibility (CSR), corporate reputation (CR), and business confidence in the context of the banking sector in an emerging country (Peru). To test the hypotheses presented in this paper, we sent a survey to 1745 banking executive officers of the branch offices in Peru. These key individuals were selected as the target population of the study because the authors sought to study the management’s perception of CSR and business confidence. From the data obtained from the survey, it has been determined that the strategic consideration of CSR in Peruvian banks directly influences the perception of business confidence. Secondly, it has been demonstrated that the strategic consideration of CSR in Peruvian banks positively influences corporate reputation and, finally, the perception of the importance of the corporate reputation of Peruvian banks and significantly influences the perception of business confidence by the managers. The main contribution of this paper is that it analyzes empirically how business confidence is perceived by managers, who are the main agents involved in implementing CSR actions, based on their opinion of the strategic consideration of CSR and the perception of CR in a context barely investigated, an emerging country.Ítem Acceso Abierto Are employees well evaluated in their CSR actions? The perception of managers in an emerging country(Fundação Escola de Comércio Álvares Penteado, 2020-01-05) Lizarzaburu Bolaños, Edmundo; Del Brio, JesúsPurpose – This paper tests the influence of employees’ involvement in CSR activities on managers’ perceptions regarding business confidence. Design/methodology/approach – A quantitative methodology was used to contrast the hypotheses presented in this paper. The empirical research began in March 2016. In April 2016, a questionnaire was sent by email to the 1,745 managers of the multiple banks with a message explaining the relevance of the research. The data gathering process finished in July 2016. Findings – The causal model proved the influence of the perception of employees’ involvement in the CSR actions of Peruvian banks in terms of improving the perception of business confidence by managers. The relationship found was not statistically significant at a level of p<0.05. Therefore, the assessment of the involvement of workers in CSR in Peruvian banks does not significantly influence business confidence. Originality/value – The main contribution of this paper is that it empirically analyzes how business confidence is perceived by managers and how it is influenced by perceptions of employees’ involvement in CSR actions in a context barely investigated: an emerging country.Ítem Acceso Abierto Evolución del sistema financiero peruano y su reputación bajo el índice Merco. Período: 2010-2014(Fundación Universitaria Konrad Lorenz, 2016-08-10) Lizarzaburu Bolaños, Edmundo R.; Del Brio, JesúsThe aim of this study is to analyse the evolution and performance of the Peruvian financial system in the last few years, as well as the role of the banking reputation in this, taking different bases such as the Merco Index and financial solvency. The study is both quantitative and qualitative, and is specifically focused on the 4 most representative banks of the system, and selected on the basis of investments, deposits, and assets. The analysis looks to establish an initial relationship between corporative reputation (through the value of the Merco Index) and financial solvency, with the analysis being able to be complemented with further studies with the other indicators that are shown in Annexes 1 to 3.
