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URI permanente para esta colecciónhttps://hdl.handle.net/20.500.12640/4067
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Ítem Acceso Abierto International markets entry strategy determinants: an exploratory study in Peru(Universidad del Valle, 2017-12-20) Robles Gutiérrez, Fernando; Jáuregui Machuca, Kety LourdesNowadays a progressively more dynamic and global economic environment causes a higher number of enterprises to pick an entry strategy to become international. The choice of a strategy of entry into foreign markets constitutes one of the most relevant decisions for a company, for it impacts on its performance and means it being ready to cooperate, to a greater or lesser extent, with global supply chains. The present article identifies the determining factors of the strategies of entry into international markets as implemented by Peruvian businessmen, which impact on the integration level into an international market. The companies that participated in this exploratory study have growing exportation levels within the non-traditional sector. The results allow to appreciate exporters employing entry strategies with low levels of integration, and predominantly prefer low-risk markets and high resemblance to the Peruvian market, with regards to cultural affinity and business behavior.Ítem Acceso Abierto Corporation José R. Lindley: Balanced Scorecard implementation(Universidad del Rosario, 2008-05-22) Jáuregui Machuca, Kety Lourdes; Santana Ormeño, Jorge MartínJosé R. Lindley Corporation is one of the most important organizations that operates in the country with a prestigious tradition in the market of sodas trough its leader brand “Inca Kola”. This enterprise has as its main character keeping in the vanguard of the sector, demonstrating a high competitive level in the recent years. With the aim of keeping its leadership, facing successfully the diffi cult environment of the local market and entering international markets, José R. Lindley Corporation has constantly worried about incorporating management philosophies and tools that allow guaranteeing its sustainability in the time with a vision about the future. In this sense, it decided to implement a Balanced Scorecard (BSC), as a tool to measure and improve its productivity and effi ciency, in the framework of its corporative strategy. In other words, the BSC facilitated monitoring the degree of accuracy in the implementation of its strategy. In this context, the case illustrates how the process of the implementation of a BSC in José R. Lindley Corporation was performed, showing the complexity of the process that involved fi nancial resources and an important dedication of the organization, specially those ones who comes from the High Direction and the Information Systems Area to provide technological support. In addition, the case shows how it is possible to translate a strategy into a group of objectives and specifi c measures trough the BSC. Based on the cause-effect relation, it links the objectives with its respective indicators, strategic initiatives and corresponding plans of action.Ítem Acceso Abierto Internal labour market as factor in the career success perceived by an engineer(Fundação Escola de Comércio Álvares Penteado, 2011-07-07) Bejarano Heredia, Alberto Ismael; Jáuregui Machuca, Kety LourdesThe phenomenon of the global crisis in both the financial energy sectors as well as the emergence of new technologies companies consider their success or failure depending on the ability to respond quickly to opportunities in their competitive environment. This competitiveness is found especially in the capacity of their technical professionals. On the other hand career is characterized as protean, boundaryless and directed mainly by the individual. Given this scenario, organizations should organize an internal labor market to attract, develop and retain talent. The purpose of this research is to study the impact of internal labour market and subjective career success perceived by engineers in organizations. For the study a survey was conducted via email to 1135 graduates with a response rate of 89.07%. Structural equations were then applied to identify relationships. The results show a positive relationship between internal labour market and subjective career success perceived by engineers working in the organization. The conclusions of the study can help engineers and companies to drive the careers of these knowledge workers as a way to help them to be happier and help their companies to have more dynamic and proactive engineers. At the same time, educational institutions with engineering programs will gain a better understanding of an engineer’s career, and will be able to use this knowledge to review the effectiveness of their educational programs.
