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URI permanente para esta colecciónhttps://hdl.handle.net/20.500.12640/4067
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Ítem Acceso Abierto CSR Actions in companies and perception of their reputation by managers: analysis in the rural area of an emerging country in the banking sector(MDPI, 2018-03-22) Del Brio, Jesús Ángel; Lizarzaburu Bolaños, EdmundoThis paper tests, from a managerial point of view, the influence of Corporate Social Responsibility (CSR) actions directed towards health and environmental matters over the perception of a company’s reputation. The literature review suggests an absence of this kind of study focused on the banking sector of developing countries. CSR activities oriented to health and subsistence in the rural areas of emerging countries are proved to hold a positive influence on the perception of managers of the banking sector of corporate reputation. On the other hand, it has not been possible to validate whether CSR activities oriented to environmental issues (or infrastructure) in rural areas will positively influence the perception of Peruvian banking sector managers of corporate reputation. The outcomes mentioned seem plausible due to health and subsistence being undoubtedly the most valued factors among people living in rural areas, where there are the most development deficiencies. This work contributes by empirically analyzing a relationship barely addressed in the field of business administration: the influence of CSR and corporate reputation. Furthermore, the authors take the analysis to a context unexplored by previous researchers, applying the concepts to the banking sector of an emerging country.Ítem Acceso Abierto Are employees well evaluated in their CSR actions? The perception of managers in an emerging country(Fundação Escola de Comércio Álvares Penteado, 2020-01-05) Lizarzaburu Bolaños, Edmundo; Del Brio, JesúsPurpose – This paper tests the influence of employees’ involvement in CSR activities on managers’ perceptions regarding business confidence. Design/methodology/approach – A quantitative methodology was used to contrast the hypotheses presented in this paper. The empirical research began in March 2016. In April 2016, a questionnaire was sent by email to the 1,745 managers of the multiple banks with a message explaining the relevance of the research. The data gathering process finished in July 2016. Findings – The causal model proved the influence of the perception of employees’ involvement in the CSR actions of Peruvian banks in terms of improving the perception of business confidence by managers. The relationship found was not statistically significant at a level of p<0.05. Therefore, the assessment of the involvement of workers in CSR in Peruvian banks does not significantly influence business confidence. Originality/value – The main contribution of this paper is that it empirically analyzes how business confidence is perceived by managers and how it is influenced by perceptions of employees’ involvement in CSR actions in a context barely investigated: an emerging country.
