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URI permanente para esta colecciónhttps://hdl.handle.net/20.500.12640/4067
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Ítem Acceso Abierto Market segmentation in urban tourism: a study in Latin America(PLOS, 2023-05-18) Carvache-Franco, Mauricio; Regalado-Pezúa, Otto; Sirkis, Gabriela; Carvache-Franco, Orly; Carvache-Franco, WilmerThis study aims to analyze the different segments of urban tourism demand. The data were collected in Mexico City, Lima, Buenos Aires, and Bogota, and a K-means clustering method was used to find the segments. The results showed three segments: the first cluster grouped tourists interested in enjoying lodging and restaurant services; the second included visitors seeking multiple attractions, who were the most willing to recommend the destinations; finally, the third was composed of passive tourists, not drawn to the attractions of these cities. This study contributes to the literature by offering evidence of urban tourism segmentation in Latin American cities, which has been scarcely researched. Furthermore, it sheds light on this topic by finding a segment not previously described in the literature ("multiple attractions"). Finally, this study offers practical implications for managers of tourism companies to plan and improve the competitiveness of destinations based on the different segments found.Ítem Acceso Abierto Estrategias de internacionalización de empresas indias hacia Latinoamérica(Asociación de Directivos Superiores de Administración, Negocios o Empresariales de Chile A.G., 2019) Regalado-Pezúa, Otto; Zapata, Gabriel A.The objective of this publication is to analyze the ways of entry for the Indian companies in their internationalization’s process towards the Latin American market. The literature review and the results of the interviews with expert academics conclude that this process is affect by variables as; the country that receives the foreign investment; to the offer, the kind of company, economic sector in which it operates, and to the demand; the market where the company seeks to develop its internationalization. Five cases have been analyzed; two service companies: Tata Consultancy Services Limited and Oberoi Hotels & Resorts and three tangible product companies: Hero MotoCorp, Bajaj Auto and Mahindra. The limitations found show that there is a large field of action for future research on strategies for the internationalization of Indian companies to Latin America.
