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URI permanente para esta colecciónhttps://hdl.handle.net/20.500.12640/4067
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Ítem Acceso Abierto Estrategias de internacionalización de empresas chinas: casos de la industria automotriz en el mercado sudamericano(Universidad de Concepción, 2020-11-11) Regalado Pezúa, Otto; Zapata, Gabriel A.This study objective is to analyze the internationalization strategies of Chinese automotive companies in the South American market. The transformation and evolution of the industry worldwide as well as the strategies and entry modes to foreign markets are also analyzed. The gathering of information was mainly carried out from secondary sources. The analysis of the Chinese brands: Changan, JAC, Great Wall, Foton and BYD shows that these carmakers have prioritized inorganic growth strategies, specifically the Joint Ventures as well as strategic alliances with concessionaires and the granting of licenses. Chinese automotive industry growth and potential lay the groundwork for further investigation.Ítem Acceso Abierto Estrategias de internacionalización de empresas indias hacia Latinoamérica(Asociación de Directivos Superiores de Administración, Negocios o Empresariales de Chile A.G., 2019) Regalado-Pezúa, Otto; Zapata, Gabriel A.The objective of this publication is to analyze the ways of entry for the Indian companies in their internationalization’s process towards the Latin American market. The literature review and the results of the interviews with expert academics conclude that this process is affect by variables as; the country that receives the foreign investment; to the offer, the kind of company, economic sector in which it operates, and to the demand; the market where the company seeks to develop its internationalization. Five cases have been analyzed; two service companies: Tata Consultancy Services Limited and Oberoi Hotels & Resorts and three tangible product companies: Hero MotoCorp, Bajaj Auto and Mahindra. The limitations found show that there is a large field of action for future research on strategies for the internationalization of Indian companies to Latin America.
