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URI permanente para esta colecciónhttps://hdl.handle.net/20.500.12640/4067
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Ítem Acceso Abierto Poverty reduction through corporate social responsibility: case study of Peruvian rural families(MDPI, 2023-01-09) Ventura, José; Jauregui, KetyPoverty remains one of this millennium’s main problems, which why the first objective of sustainable development is poverty reduction. Multiple actors are working on this issue: states, multilateral organisms, civil societies, and—perhaps less boldly—the private sector, through social responsibility programs. In this research, the aim was to understand how rural families perceive the contribution of CSR programs, in respect to the decrease in rural poverty. A total of 20 rural families, who were beneficiaries from CSR programs belonging to two extractive companies, were interviewed; furthermore, they were no longer poor and were currently dwelling within the highlands and jungles of Perú. The results show that the CSR strategies used by the companies directly and indirectly contribute toward a reduction in rural poverty, and particularly those more specifically related to capacity development, access to markets, and strategic philanthropy. In this study, it was also found that families mostly use the strategy of informal entrepreneurship, which is not directly linked to the companies’ actions; as such, this could serve as a basis for the future implementation of CSR actions.Ítem Acceso Abierto CSR in education on business confidence: mediation effect of corporate reputation in the Peruvian banking sector(MDPI, 2022-01-12) Lizarzaburu Bolaños, Edmundo R.; Del Brío, Jesús; García-Gómez, Conrado DiegoThis paper analyzes the direct influence of CSR educational actions on business confidence in the context of the banking sector in an emerging country (Peru). A mediating effect through corporate reputation is also analyzed. To test the hypotheses presented in this paper, we have sent a survey to 1745 executive officers of the branches of the banks. These key individuals were selected as the target population of the study because the authors sought to study the management’s perception of CSR and business confidence. From the data obtained from the survey, it has been tested that educational CSR actions in Peruvian banks directly influences the perception of business confidence. Secondly, this relationship is partially mediated by the effect of CSR educational actions on corporate reputation.Ítem Acceso Abierto Effects of CSR and CR on business confidence in an emerging country(MDPI, 2020-06-26) Del Brio, Jesús; Lizarzaburu Bolaños, EdmundoCorporate social responsibility has been one of the main pillars of development for companies in developed countries and studies are being conducted for developed countries and the productive sector of the economy. Therefore, the main objective of this paper is to analyze the relationship between corporate social responsibility (CSR), corporate reputation (CR), and business confidence in the context of the banking sector in an emerging country (Peru). To test the hypotheses presented in this paper, we sent a survey to 1745 banking executive officers of the branch offices in Peru. These key individuals were selected as the target population of the study because the authors sought to study the management’s perception of CSR and business confidence. From the data obtained from the survey, it has been determined that the strategic consideration of CSR in Peruvian banks directly influences the perception of business confidence. Secondly, it has been demonstrated that the strategic consideration of CSR in Peruvian banks positively influences corporate reputation and, finally, the perception of the importance of the corporate reputation of Peruvian banks and significantly influences the perception of business confidence by the managers. The main contribution of this paper is that it analyzes empirically how business confidence is perceived by managers, who are the main agents involved in implementing CSR actions, based on their opinion of the strategic consideration of CSR and the perception of CR in a context barely investigated, an emerging country.Ítem Acceso Abierto Are employees well evaluated in their CSR actions? The perception of managers in an emerging country(Fundação Escola de Comércio Álvares Penteado, 2020-01-05) Lizarzaburu Bolaños, Edmundo; Del Brio, JesúsPurpose – This paper tests the influence of employees’ involvement in CSR activities on managers’ perceptions regarding business confidence. Design/methodology/approach – A quantitative methodology was used to contrast the hypotheses presented in this paper. The empirical research began in March 2016. In April 2016, a questionnaire was sent by email to the 1,745 managers of the multiple banks with a message explaining the relevance of the research. The data gathering process finished in July 2016. Findings – The causal model proved the influence of the perception of employees’ involvement in the CSR actions of Peruvian banks in terms of improving the perception of business confidence by managers. The relationship found was not statistically significant at a level of p<0.05. Therefore, the assessment of the involvement of workers in CSR in Peruvian banks does not significantly influence business confidence. Originality/value – The main contribution of this paper is that it empirically analyzes how business confidence is perceived by managers and how it is influenced by perceptions of employees’ involvement in CSR actions in a context barely investigated: an emerging country.Ítem Acceso Abierto Responsabilidad social empresarial y el desempeño financiero en las mejores empresas para trabajar de un mercado emergente(Universidad de Zulia, 2020-10-01) Ostos, Jhony; Hamann, AntonietaCorporate social responsibility programs are increasingly valued by customers, however their financial justification in organizations is still limited. The design of this research was based on a qualitative study of comparative cases between the best companies to work in Peru (Great place to work - GPTW) in the period 2015-2017. The social responsibility practices and the financial results obtained from each were examined. The results indicate that there is a tendency for companies that execute social responsibility programs to obtain positive financial results at the same time.
