Artículos de revistas
URI permanente para esta colecciónhttps://hdl.handle.net/20.500.12640/4067
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Ítem Acceso Abierto Responsabilidad social corporativa y reputación corporativa en el sector financiero de países en desarrollo(Georgetown University, 2016-04-04) Lizarzaburu, Edmnundo R.; Del Brio, JesusThe article proposes a theoretical model that relates corporate social responsibility and corporate reputation in order to hypothesizing influence on investor confidence by studying and usinig cases of financial firms in Peru. the case study method is used to analyze four Peruvian banks accounting for 25% of all participants of the banking system in Peru and 80% in the participation of three financial indicators: % credits, % deposits and % Patrimony. Peruvian banking companies have improved their reputation for social responsibility actions. This improved reputation has been correlated with a strengthening of the value of the company. Furthermore, analysis of each case, framed in CSR plans generates seven propositions classified in three relationships (CSR and investor confidence, CSR and corporate reputation and corporate reputation and investor confidence). In future studies, we intend to extend this analysis with large samples of Peruvian companies have developed CSR practices. The novelty of this work is twofold. The literature has analyzed the concepts of CSR and RC isolation. After a thorough review a model that relates the two concepts is proposed. Second, the model is used to hypothesize CSR and CR relationship in financial sector companies in developing countries. The research on this topic has been conducted mainly in production companies and developed countries.Ítem Acceso Abierto Percepción sobre el desarrollo sostenible de las MYPE en el Perú(Fundación Getulio Vargas, Escuela de Administración de Empresas de São Paulo, 2013-06-04) Hernani Merino, Martín Nelson; Hamann Pastorino, AntonietaThis article assesses the perception of undergraduate students about social responsibility activities implemented by micro and small enterprises (MSEs) in Peru. This article seeks to contribute to a better understanding on how to implement programs about social responsibility in universities. To achieve this objective, a scale was built and applied to 506 college students at five universities. From the results of the study, in general terms, it can be concluded that college students have a low perception about activities of social responsibility applied by the MSES. This conclusion highlights the importance of introducing courses of social responsibility on the curricula of universities to enrich the education and new research on this topic. In consequence, it is recognized the need for an interdisciplinary approach at the theoretical level and an intradisciplinary approach at the practice level. This may ensure the creation and application of new knowledge about social responsibility towards sustainable development.Ítem Acceso Abierto Responsabilidad social empresarial y el desempeño financiero en las mejores empresas para trabajar de un mercado emergente(Universidad de Zulia, 2020-10-01) Ostos, Jhony; Hamann, AntonietaCorporate social responsibility programs are increasingly valued by customers, however their financial justification in organizations is still limited. The design of this research was based on a qualitative study of comparative cases between the best companies to work in Peru (Great place to work - GPTW) in the period 2015-2017. The social responsibility practices and the financial results obtained from each were examined. The results indicate that there is a tendency for companies that execute social responsibility programs to obtain positive financial results at the same time.
