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URI permanente para esta colecciónhttps://hdl.handle.net/20.500.12640/4067
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Ítem Acceso Abierto Estrategias de internacionalización de empresas chinas: casos de la industria automotriz en el mercado sudamericano(Universidad de Concepción, 2020-11-11) Regalado Pezúa, Otto; Zapata, Gabriel A.This study objective is to analyze the internationalization strategies of Chinese automotive companies in the South American market. The transformation and evolution of the industry worldwide as well as the strategies and entry modes to foreign markets are also analyzed. The gathering of information was mainly carried out from secondary sources. The analysis of the Chinese brands: Changan, JAC, Great Wall, Foton and BYD shows that these carmakers have prioritized inorganic growth strategies, specifically the Joint Ventures as well as strategic alliances with concessionaires and the granting of licenses. Chinese automotive industry growth and potential lay the groundwork for further investigation.Ítem Acceso Abierto Modos de distribución de vehículos chinos en los países de la Alianza del Pacífico(Universidad EAFIT, 2021-12-17) Regalado-Pezua, Otto; Montoya Bayardo, Miguel Angel; Zapata Pezúa, Gabriel ArnaldoWhen the Chinese automotive industry decided to expand into the western market, it had to evaluate the best alternative for marketing its brands in the segmented and selected markets, including the countries that form the Pacific Alliance. This article, based mainly on secondary sources, develops, on the one hand, through a conceptual approach, the distribution methods implemented by automotive brands in general, and on the other hand, through an applied approach, the distribution strategies of the four Chinese brands that were selected—Changan, Great Wall, JAC, and BAIC—in the markets of Chile, Colombia, Mexico, and Peru.
