Maestría en Administración

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Acceso Abierto
La bouche sucree : a brand new concept of pastry shop offering high quality french pastries and selfcustomized french pastries with peruvian ingredients, in Lima (Perú)
(Universidad ESAN, 2016) Levi, Clarisse; Mortellier, Antoine
The idea in the thesis is adding a touch of Peruvian flavour to French pastries. Thus, the general objective of the thesis is to evaluate the feasibility of this business by determining the profitability and sustainability of LBS for the segments A & B in Lima. Consequently, the following specific objectives are formulated: a. To carry out a market research of the current pastry/bakery shop market in Lima b. To analyse the political, economic, social and technical environment in Peru and Lima to better understand the trend in this market c. To evaluate the potential demand for the implementation of a high quality Franco-Peruvian pastry shop, through market research methodology (surveys and interviews) d. To develop a marketing strategy through special branding for the new concept e. To present the operational and organizational guidelines to run properly the business f. To analyse the financial feasibility of the new concept