Maestría en Administración
URI permanente para esta colecciónhttps://hdl.handle.net/20.500.12640/3896
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Ítem Acceso Abierto Peruvian-oriental culinary business plan proposal(Universidad ESAN, 2020) San Juan Rugel, Genny LucylauraThe world is constantly changing and with it, the lifestyles of consumers. As these changes take place, new lifestyles are born causing business models to adapt and innovate. In this new context, there are consumers that highly care about their health, the quality product they consume, future consequences of their diet and have high expectations of their preferable food companies. Wok & Well was born from this new lifestyle and customer mindset, providing a culinary service aimed to keep a healthier life without leaving out customer´s tastes and customs. Wok & Well offers Peruvian-Oriental fusion food in wok and emphasizes on providing more beneficial and high quality options, as well as giving our customers 100% free will on what to eat and how to eat it from a pool of healthy ingredients followed by 4 simple steps.Ítem Acceso Abierto Project in Entrepreneurship Tintaya Spirit(Universidad ESAN, 2018) Cortés Orrillo, César Eduardo; Cuellar Garzón, Roger MauricioThe present project evaluates the potential of the business idea; the possibility of creating an Eco-hotel on Lobitos Beach, located in the northern coast of Peru; more precisely in the province of Talara, near to Piura city; ideal place with sandy beaches to practice water sports, mainly surfing. And where, despite the presence of some hotels, there is none that stands out for a differentiation in their accommodation and services. Also analyzes its relationship with current industry, the needs of the target market, the ability of entrepreneurs to establish and manage the business, as well as the financial needs of the project. The development of the business idea we want to combine the passion for share our best with people, nature, culture and activities related to the sea, with our knowledge and experience in the field of business administration. Our goal goes beyond creating a profitable and lasting business over time, we also want to highlight the Peruvian culture related to the region, generate a positive impact on all the stakeholders, especially on the environment and the inhabitants of the area.Ítem Acceso Abierto UniBuddy - Business Development Plan(Universidad ESAN, 2019) Aliaga-Herchel, Paulina; Aliaga Robles, JorgeUniBuddy es una plataforma y página web en línea que permite realizar los trámites más necesarios para la reubicación en Alemania, mientras aún se encuentran en su país de origen. UniBuddy ayuda a arrendar apartamentos privados, configurar una cuenta bloqueada y proporcionar seguro médico. UniBuddy "mejora" la burocracia alemana, cambiando la forma en que se brindan los servicios y facilitando los trámites. La plataforma es fácil de navegar y está dirigida a extranjeros, con dominio limitado o nulo de alemán. La empresa fue fundada por dos emprendedores trabajado en su tiempo libre para desarrollar un proyecto autosostenible que puede comenzar sin gran inversión inicial. Ya hay tres empresas que han decidido colaborar con UniBuddy. Con un mayor crecimiento, UniBuddy puede establecer una colaboración con instituciones públicas y mejorar la administración en el sector público. Gracias a la fuerte colaboración con HHL Graduate School of Management en Leipzig, se pudo contactar a la primera base de clientes de 154 estudiantes internacionales. El punto de equilibrio se logrará entre el tercer y cuarto año con tan solo 420 clientes. Los fundadores y el equipo de gestión confían en el éxito de la empresa y están muy dedicados al rápido crecimiento y desarrollo.Ítem Acceso Abierto La bouche sucree : a brand new concept of pastry shop offering high quality french pastries and selfcustomized french pastries with peruvian ingredients, in Lima (Perú)(Universidad ESAN, 2016) Levi, Clarisse; Mortellier, AntoineThe idea in the thesis is adding a touch of Peruvian flavour to French pastries. Thus, the general objective of the thesis is to evaluate the feasibility of this business by determining the profitability and sustainability of LBS for the segments A & B in Lima. Consequently, the following specific objectives are formulated: a. To carry out a market research of the current pastry/bakery shop market in Lima b. To analyse the political, economic, social and technical environment in Peru and Lima to better understand the trend in this market c. To evaluate the potential demand for the implementation of a high quality Franco-Peruvian pastry shop, through market research methodology (surveys and interviews) d. To develop a marketing strategy through special branding for the new concept e. To present the operational and organizational guidelines to run properly the business f. To analyse the financial feasibility of the new concept
