JEFAS (antes Cuadernos de Difusión) Vol. 4 Nº 7-8 (1997)

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    Infraestructura de transporte en el Asia-Pacífico: demanda futura, problemas y soluciones
    (Universidad ESAN. ESAN Ediciones, 1997-12-30) Kim, Joseok
    The economy of the Asia-Pacific region has registered one of the highest growth rates and this trend is expected to continue. As a result, passenger and cargo traffic has also increased, causing most of the airports and ports to become congested. This has generated the need for the State to invest in new infrastructure that can meet current demand, but the construction of new ports and airports generates a series of challenges, including financing, ownership, administration and regulation; all this in a globalized context, of economic liberalization and integration. The problems presented by the operation and investment in infrastructure, their causes and the possible ways of solving them are reviewed, at the same time that two policy options are presented: planning mechanisms and market mechanisms. Different options for introducing the market mechanism into infrastructure are examined, such as deregulation, the management contract, the effects of the reform, and the role of the government.
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    Tendencias y asuntos económicos asiáticos emergentes
    (Universidad ESAN. ESAN Ediciones, 1997-12-30) Yamazawa, Ippei
    Despite the continued high growth of the economies of East and Southeast Asian countries, referred to as the "East Asian miracle", the growth of these economies slowed down in 1996 compared to the previous two years. In view of this, it is suggested that high growth in the region will return in the medium or long term if five conditions are met: (i) structural changes in Asian production and trade, which will generate high productivity growth; (ii) economic opening policies, which include not only greater access to technology and foreign capital, but also increased competitiveness and efficiency; (iii) joint liberalization efforts, which will contribute to the rapid industrialization of the countries in the region by providing capital, technology and export markets; (iv) stabilization of the monetary system, so that exchange rates adjust flexibly and a stable flow of funds is maintained; and (v) resolution of environmental pollution and unstable and insufficient energy and food supplies, which create bottlenecks and impede continued high growth.
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    Las interacciones entre los países del AFTA y de la APEC y sus influencias en la región
    (Universidad ESAN. ESAN Ediciones, 1997-12-30) Daquila, Teófilo C.
    It attempts to trace and identify the divergences of ASEAN and APEC member countries with respect to the three areas of work agreed upon by ABPEC at the 1993 Seattle Summit: trade liberalization, trade facilitation and economic cooperation; differences that are explained, among other reasons, buy the different degrees of economic development achieved, different industrialization policies and different tariff structures. It is concluded that, within ASEAN, member countries differ in the speed of the trade liberalization process and in the allocation of industrial projects in the pursuit of industrial cooperation. Within APEC, countries have different points of view and interact differently in terms of focus, timelines, trade blockade issues, and open regionalism. But in both cases, countries converge on the need to achieve liberalization and openness to trade and investment.
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    ¿Qué hacemos con nuestro hotel?
    (Universidad ESAN. ESAN Ediciones, 1997-12-30) Llosa de Cárdenas, Fernando
    Case study of a luxury hotel built in downtown Cusco in the late 1940s, when tourism in that city gained great momentum due to the global spread of the archaeological heritage located nearby. The business was success, but in the 1970s demand and revenues began to decline. The situation did not improve until 1993, when after years of accumulated debts, the hotel began to recover income, which allowed it to stay without major investments. Shortly after, the owner passed away, leaving a dilapidated hotel for his three sons. Now they must decide what to do with the hotel: sell it, rent it or operate it themselves or in association with another company. Unable to reach an agreement, they hire specialist consultants in the field to make a better decision. The case includes financial information and a summary of the consulting firm's study.
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    ¡Pongan de cabeza a ese santo!
    (Universidad ESAN. ESAN Ediciones, 1997-12-30) Bouroncle Caro, Antonio; Ampuero Cárdenas, Ada
    It is a case study on the creation, growth and transformation of a medical center into a clinic. Its trajectory follows the rhythm of the country's economic situation, it opens new services when demand increases, which it finances with contributions from new partners and then with loans. When you go through an economic situation that can turn into insolvency, not all partners agree on the causes. Likewise, important changes in the market, such as the creation of new health service organizations and the entry of other competitors, generate solution proposals. Among others, the adoption of a total quality system is accepted. Ten months after its implementation, the situation does not improve and opinions on the effects of the program are divided. An advisor points out that the clinic's problem is financial. The case describes problems in the operation of the clinic and includes an annex section containing the financial statements for the last three years and information on bed occupancy.
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    Envasadora Centauro S.A.
    (Universidad ESAN. ESAN Ediciones, 1997-12-30) Polar Hinojosa, Julio
    The Alfa group, an industrial conglomerate with activities in the agricultural, mining and textile sectors, has been looking for the opportunity to enter a new sector and market: the fishing industry. Currently, one of his clients has proposed, in exchange for paying off a debt, the sale of Envasadora Centauro, which gives him the opportunity to enter this sector. The packer is dedicated to the manufacture of fishmeal and fish oil, used mainly in animal feed, and has a small share in a stable growth global market. In addition, its financial situation has been weakening and it faces state regulations that complicate increased production. To make the decision whether or not to acquire the bottling company, the Alfa group board is evaluating the current situation of the fishing sector, the fishmeal and fish oil market, as well as the company's strengths and weaknesses.
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    MRP, EOQ, JIT... y ahora ¿por dónde empiezo?
    (Universidad ESAN. ESAN Ediciones, 1997-12-30) Córdova Zela, Petter
    Case study in the logistics area of a large mining company. A professional who has worked for several years in the area of the company describes the main deficiencies of the system that underlie the daily problems. After some years away from the company, he returns as a consultant and finds that the company is in the process of privatization and must optimize its administrative and management systems in order to reduce costs and facilitate the transfer process. In this time, the problems that he had identified had been solved in part, and some elements of the environment had changed. A section of annexes is included that contains the description of the logistics system, the proposed replacement model and the way in which the Purchasing department is organized.
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    Otra vez, reingeniería 1 2 3, otra vez
    (Universidad ESAN. ESAN Ediciones, 1997-12-30) Téllez Gárate, Antonio
    Case study about an information technology company, dedicated to the assembly, sale and installation of personal computers, and the development of software and multimedia products, which over time had grown and expanded its business lines. The company implemented a reengineering process to achieve improvements in methods and systems, but the expected results were not obtained, so a specialist was hired who decided to implement new changes based on the analysis of the processes. However, the results obtained were not as expected either, since the company remained the same or worse than before: profits fell compared to previous years, costs increased, customer dissatisfaction was widespread, and new companies were entering the market. In conclusion, the reengineering applied was not working. It was then thought necessary to develop a strategy on how to survive and grow in the short, medium and long term, and to initiate a new reengineering process. The description of the processes and the different areas of the company is included.
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    El "Cercano Oeste" de los Estados Unidos: las economías dinámicas de Asia del Este
    (Universidad ESAN. ESAN Ediciones, 1997-12-30) Drobnick, Richard
    It examines the process of opening up Asian markets to US participation, which occurred as a result of technological, ideological and individual changes. These changes contribute to regional economic integration, reason for which US companies doing business in Asia should develop regional strategies and not view Asian countries as completely separate markets. Five factors are pointed out that explain the growth of exports of US companies to East Asia: increasing competitiveness in prices, increasing competitiveness in the quality of goodness, increasing openness of Asian markets, corporate commitments to international business opportunities, and continued high economic growth in Asian markets. It is concluded that US organizations should learn about the cultural and institutional characteristics of Asian markets in order to be able to interact more effectively with Asian partners and competitors.
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    El papel de la región de la ASEAN en la futura economía global
    (Universidad ESAN. ESAN Ediciones, 1997-12-30) Daquila, Teófilo C.
    Provides a retrospective assessment of ASEAN’s role in the last 30 years, and analysis of current issues and some trends or prospects for its future in relation to the global economy. He points out that this region has positioned itself as the third most important region in exports, imports and investments, while, in the political aspect, due to its strategic location, it provides security and stability to the world and the Asia Pacific region. He analyzes the factors that impact the role of ASEAN: regional trade agreements in the world, its relations with Europe, the APEC forum and the WTO. He also describes his measures to liberalize this commercialization of goods, services and investment, his response to the financial crisis and to political security problems. It is concluded that the global economy is heading towards freedom of trade and investment, while ASEAN will continue to grow dynamically and become an important factor in the economic and political role.
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    Los camiones checos
    (Universidad ESAN. ESAN Ediciones, 1997-12-30) Solano Cornejo, David; Vargas Espinal, Ida Luz
    Paico Peru is a subsidiary of an Asian automotive company and is dedicated to the import and sale of cheap cars in Peru. The model that concentrates the highest percentage of sales is the Miso, aimed at socioeconomic levels C and D. Due to the saturation of the main Miso market and new laws that regulate the importation of used cars, an unsatisfied market has been created, So Paico has increased its product portfolio by launching new models aimed at a higher socioeconomic class. The company is currently in a quandary as the board is considering importing a new low-cost truck model that would reinforce the image that Paico sells cheap and low-quality cars, negatively impacting the recent product line.
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    Oportunidades agroindustriales en la Cuenca del Pacífico
    (Universidad ESAN. ESAN Ediciones, 1997-12-30) Bailey, William C.; Norina, Lidia V.
    Compares the possibilities of New Zealand and Peru in export agriculture and agribusiness, in which both countries have great potential. He considers that, to remain competitive internationally, both countries must stop exporting raw materials and replace them with products with higher added value. It analyzes the situation and the expected evolution of four New Zealand export products: meat, milk and derivatives, venison and kiwi, and argues that the central aspect to take advantage of the challenges and opportunities in agribusiness is to never forget the importance of the consumer and the consumption patterns, as the importance given to products sensitive to the environment is growing. As possible strategies, mention is made of taking advantage of the comparative advantages offered by nature, developing products specifically destined for the export market, protecting natural resources while maintaining the international competitiveness of agribusiness.