Artículos de revistas

URI permanente para esta colecciónhttps://hdl.handle.net/20.500.12640/4067

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2016 - 20192

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Idioma: search.filters.itemlanguage.InglésTema: search.filters.subject.Estrategias de negocio

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Mostrando 1 - 2 de 2
  • Miniatura
    ÍtemAcceso Abierto
    Relationship between the business environment and business strategy types: evidence in Peruvian companies
    (Universidad del Rosario, 2016-10-10) Ostos, Jhony; Hinderer, Henning; Bravo, Edgardo
    Various authors hold that the business environment is a variable with influence on corporate strategic decision-making. However, research does not delve into the influence of various types of business strategies. This empirical study, based on a survey of 99 service companies has the aim to review the influence of the business environment on the various types of business strategies. Additionally it examines organization characteristics, as a moderating variable of the relationship between environmental variables and strategy types. Our analysis reviewed two major components of the environment: complexity and uncertainty, and their interrelations with three types of business strategies: prospectors, analyzers and defenders. Statistical outcomes show that a complex business environment impacts the three types of strategy: prospectors, analyzers and defenders, while an uncertain environment only impacts companies enforcing prospectors’ strategies. These findings show not all companies consider the uncertain environment when designing their business strategies. It was also found that organizational characteristics do not moderate the relationship between both variables.
  • Miniatura
    ÍtemAcceso Abierto
    Relationships of business strategies and organizational characteristics with innovation types: application in service companies
    (CEIPA Business School, 2019-11-28) Ostos Mariño, Jhony; Saenz Arteaga, Arturo Rodolfo; Bremser, Kerstin
    Various authors maintain that innovation practices depend on business strategies, therefore companies must configure an organizational structure that facilitates the coordination of tasks and allows objectives to be reached. In a sample of 203 service companies, an analysis was carried out of the influence of business strategies and organizational characteristics on technical innovation and administrative innovation. The results indicate that there is an important relationship between the business strategy and the technical and administrative innovations. On the other hand, organizational characteristics only had a significant relationship with technical innovation but not with the administrative innovation.