2. Publicaciones
URI permanente para esta comunidadhttps://hdl.handle.net/20.500.12640/4068
Las publicaciones de ESAN reúnen una variedad de materiales académicos y prácticos que abarcan áreas fundamentales como la administración, economía, negocios, entre otros. Con enfoque en la formación y el desarrollo profesional, estas obras buscan contribuir al conocimiento y la innovación en diversas disciplinas; asimismo, proporciona información relevante y actualizada para la comunidad académica y empresarial en el ámbito local e internacional
Examinar
125 resultados
Resultados de la búsqueda
Ítem Acceso Abierto A holistic model of education quality in marketing management: an exploratory testing in Spanish universities(Universidad ESAN, 2010) Rivera-Camino, JaimeOver the last decades, education quality (EQ) assurance has emerged as an important public policy issue. Unfortunately, there is still no agreement on the following issues: EQ definitions, essential assessment indicators, and the fundamental suitability of the models proposed. To fill this vacuum, we propose an EQ model that empirically identifies the resource-capability variables linked to learning outcomes of students, and their association with the competitive positioning of universities.Ítem Acceso Abierto The Soccer World Cup is back again: can you guess who wins?(Universidad ESAN, 2010) Guillén, JorgeEl siguiente estudio analiza las variables que explican el rendimiento de un equipo nacional de fútbol. Las variables se clasifican en los tres siguientes grupos: macroeconómicos, demográficos y deportivo-culturales. Encontramos que el deporte-cultura es una variable relevante en cuanto a su posición. Los resultados contrastan con estudios previos que no consideran nuestra medición sobre el rendimiento del participante en torneos. La posición del equipo se evalúa aplicando Data Envelopment Analysis (DEA) para obtener el puntaje de eficiencia de los participantes basado sobre la idea de maximización de puntos con el número de intentos para marcar mediante corner, fuera de línea, tiro abierto y gol.Ítem Solo Metadatos Global strategies for domestic firms in emerging economies in a world of multinationals: toward a model(Universidad ESAN. ESAN Ediciones, 2002-12-30) Li, MingfangAn issue little studied in the field of global strategic management is that of the strategies that local companies in emerging economies must adopt to effectively face the challenges of a globalized economy replete with multinationals. This article explores key dimensions of local business strategies, reviews the main elements of business strategies, corporate strategy, global orientation and the mixture of competitive approaches. It then integrates these dimensions and strategic elements into a conceptual framework that identifies viable types of strategies so that local companies in emerging economies can compete effectively with their powerful and resource-rich counterparts. The research considers previous contributions, limitations and future lines of research.Ítem Solo Metadatos Enterprise UNIONISM in crisis in Japan(Universidad ESAN. ESAN Ediciones, 2004-06-30) Suzuki, HiromasaDuring the last decades, the unionization rate in Japan has been decreasing, while new forms of employment and outsourcing practices are imposed. In this context, the author analyses whether trade unions can continue to be considered legitimate representatives of workers and if they are responding to their aspirations. The first part of the work examines the achievements of trade unionism in companies between 1945 and 1980, while the second part exposes the problem areas identified since in 1991 the economic conditions of Japan changed substantially as a result of global competition and, in As a consequence, the companies restructured their activities, which included a reduction in employment and new locations in China.Ítem Solo Metadatos Factors influencing the adoption of microenterprises and their impact in rural Guatemala(Universidad ESAN. ESAN Ediciones, 2004-12-30) Gennrich, NicolasThere is a growing consensus that non-agricultural income represents an important source for household support in rural areas, as the resources from agricultural production are insufficient. One wonders to what extent microenterprises (MEs) help to fight poverty and what factors motivate households to form an ME. The present investigation was carried out in El Quiché, Guatemala, a province very affected by extreme poverty, malnutrition and disintegration, due to the civil war that lasted 36 years. It is found that ME is the most significant factor in household income, but unlike what is expected, its effect on housing and nutrition is limited. Regarding the significant factors in the decision to form a ME, they include human capital, social capital, types of crops and market access. The work also explores the effect of collective activities, such as commercialization, on the development of the ME, since the implementation of fairs and community stores contributes considerably to the reduction of transaction costs and the expansion of the market.Ítem Solo Metadatos The relevance of using accounting fundamentals in the Mexican stock market(Universidad ESAN. ESAN Ediciones, 2013-10-30) Dorantes Dosamantes, Carlos AlbertoThis paper examines the value relevance of accounting fundamentals in the Mexican Stock Market ([BMV] – Bolsa Mexicana de Valores). The research question that motivated the paper was: Can accounting fundamentals provide relevant information to better understand firm value? More specifically, the paper examines whether the application of an accounting fundamental strategy to select stocks of a portfolio can systematically yield significant and positive excess market buy-and-hold returns after one and two years of portfolio formation. Based on valuation theory, accounting research and the maturity level of the BMV, a set of accounting fundamental signals is proposed that reflects information that influences security prices, but not necessarily in a timely manner. Using quarterly financial and market data from 196 BMV stocks from 1991 to 2011, it is shown that after controlling for earnings, book-to-market ratio and firm size, the fundamental strategy proposed here provides value information relevant to investors. The relationship between the accounting fundamental signals proposed and the buy-and-hold market future return (one-year and two-year returns) is significant and positive considering the 1991-2011 period. Portfolios formed with high scores of these signals show an average of 1.62% market excess annual return between 1991 and 2011, and about 9% between 1997 and 2011. Besides the practical implication of the findings –e.g. the possibility mispriced securities– this paper contributes to the scarce accounting research in Latin American capital markets by furthering understanding of the “post-earnings” drift phenomenon in the BMV.Ítem Solo Metadatos Cross-cultural construct complexity: an initial empirical analysis of Perú(Universidad ESAN. ESAN Ediciones, 1999-12-30) Luque, Mary Sully de; Matute, GenaroCross-cultural scholars continually request empirical research that broadens the complexity of culture. We examine the effects of culture following the broad conception of cultural constructs as cultural syndromes that are multifaceted. Based on past theoretical and empirical research, this study identifies three cultural syndromes, Individualism Collectivism, Tolerance for Ambiguity and Status Identity, with the objective of utilizing original and existing conceptually sound measures of these constructs. The dimensionality of these constructs was assessed through the development and analysis of responses from a sample 0f226 Peruvian managers and experienced employees. Results provide support for the multi-dimensionality of these dimensions.Ítem Solo Metadatos An empirical study of the relationships betwen corruption, capital leakages and country risk: part I(Universidad ESAN. ESAN Ediciones, 2006-06-30) Bouchet, Michel; Groslambert, BertrandThis paper investigates the relationship between corruption and capital flight in developing countries. Part I tackles the challenge of defining and measuring capital flight, as well as the various root causes of expatriated savings. Our research contributes to the corruption and capital market literature in several ways. First, the issue of capital flight has attracted less attention than that of external capital inflows in emerging market countries. In particular, capital flight has kept a low profile in academic circles until the late 1990s. In addition, research often looks at capital flight as a portfolio issue, and very few studies consider corruption as a «push factor». Second, our paper looks at why capital flight deserves renewed interest, as the globalization of financial markets broadens investment diversification opportunities for domestic residents. Increasingly, official agencies express concern regarding the recycling of generous development aid flows and heavy borrowing in the international capital markets outside the developing countries’ economies. In the aftermath of the G-7 1996 Cologne meeting, larger and broader debt relief, coupled with a strong emphasis on sustainable development policies, focuses on the urgency of capital flight repatriation. Third, we assume that corruption combines two kinds of centrifugal forces for capital leakages: corruption-driven money leaves a country because of fear of being caught by the tax and judiciary authorities; in addition, money leaves a country because of fear that a corrupt government will not provide a stable and conducive environment for safe savings and profitable investment. In Part II of our research, we test the assumption that the higher the level of corruption, the less conducive the national environment for private investment, and the greater the capital leakages.Ítem Solo Metadatos Developing economies and the Asia-Pacific economic cooperation forum-APEC: intrabloc trade and attraction of foreign direct investment from region(Universidad ESAN. ESAN Ediciones, 2008-06-30) Rodríguez, ChristianSince one of the main goals of the APEC is to facilitate the international trade and investments among its members, it is said that taking over APEC presidency (as Peru in 2008), will contribute to foster trade and attract investments from member economies. But, is there any pattern which allows quantifying the benefi ts resulting from this kind of commitment? After evaluating the trade statistics of APEC developing economies ever since the creation of the Forum in 1989, it can be inferred that presiding APEC does not guarantee an increase in its trade with the rest of APEC economies. Right after hosting the summit, its imports grow higher compared with its exports, but there is not any conclusive information on the growth of foreign direct investment (FDI). Nevertheless, even though the growth of trade and FDI attraction from APEC other member economies does not rely exclusively on taking over the Forum’s Presidency, this commitment is a unique opportunity to promote trade with the planet’s most important economic bloc.Ítem Solo Metadatos International law and the role of APEC in the gobernance of economic cooperation within the Asia Pacific region(Universidad ESAN. ESAN Ediciones, 2008-06-30) Davidson, Paul J.The cumbersome administrative process of trading in the Asia Pacifi c region has lead to propose the creation of a Free Trade Area of the Asia Pacifi c Region (FTAAP), as part of the governance structure. In this respect, the Asia Pacifi c Economic Cooperation (APEC) would play a major role regarding the setting of guidelines for economic cooperation and a free and open approach to investments. It is also provided that APEC’s legal framework may be applied to the economic activities which have not been regulated by other international agreements, offering advantages as adapting to the real conditions of each state and the standardization of the already existing regulations. However, this non-binding framework, (soft law), does not foreclose, but complements the OMC’s binding legal framework (hard law).
